INDEPENDENT NEWS

Premium Content For The Digital Home Developed

Published: Thu 9 Sep 2004 11:17 AM
Intel, Industry Leaders Develop First Standards-Based Products Enabling Premium Content For The Digital Home
Driving Digital Home Momentum Through New Guidelines and Tools
Intel Corporation today announced that through close collaboration with Digital 5*, Netgear* and RealNetworks* on the development of a standards-based Digital Media Adapter (DMA), consumers will be able to move protected premium content from the PC to other devices on the home network.
“Through the hard work and cross-collaboration of these companies, a consumer will soon be able to purchase a Netgear DMA, hook it up to their TV and access their favourite premium movie content via the internet,” said Kevin Corbett, vice president and chief technology officer, Intel’s Desktop Platforms Group. “Unlike common scenarios today where consumers have access to limited premium content and limited flexibility on when and where they view it, these new products will allow consumers to access this premium content anytime, anywhere and on any device in the home.”
The Netgear DMA, which uses Digital 5’s middleware, is the first platform that can translate RealNetworks video content through Digital Transmission Content Protection over IP (DTCP-IP) link protection technology. Additionally, two leading online movie services –Movielink* and STARZ! Ticket on Real Movies from RealNetworks and Starz Encore Group* – will be the first to offer premium content to consumers on this new platform. Intel expects several other services to follow. Because of this DTCP-IP-enabled platform, consumers will have greater flexibility in accessing and distributing content within a standalone or networked home environment. Users of these services could download a movie onto their PC and securely distribute it to a variety of devices around the home for viewing.
Many other consumer electronics and content companies have contributed to the development of premium content solutions for the PC and networked devices. DTCP-IP was first unveiled by the “5C” in 2003, a collaborative effort from Intel along with Matsushita Electric*, Toshiba*, Hitachi* and Sony* as an open-standards solution for protecting content delivered between digital home products over wired and wireless networks.
Enabling Interoperability through Intel Tools and Guidelines Developers require tools to build devices that will enhance the consumer’s experience and support premium content, applications and services. To assist other companies in enabling premium content for the home, Intel today announced the growing list of companies that are licensing the Intel® DTCP-IP Sample Implementation Kit (SIK), with several of these companies planning to bring solutions to the marketplace later this year.
Companies licensing Intel’s DTCP-IP SIK include ALi Microelectronics Corp.*, Adimos*, CyberLink*, Digital 5, D-Link*, icube*, Mediabolic*, Oregan Networks*, Sectillion*, Sigma Designs* and ViXS*. Companies planning to deliver solutions with DTCP-IP client support later this year include D-Link, Digital5, icube, Mediabolic and Oregan Networks.
To further standards-based specification efforts in interoperability, Intel published new versions of its device and software and services guidelines based on such industry specifications as Universal Plug and Play (UPnP) and the Digital Living Network Alliance.
Intel Networked Media Product Requirements (Intel NMPR) version 2 uses DLNA Interoperability Guidelines v1.0 as its foundation and builds on it to support premium content and remoted applications and services. Intel NMPR version 2 calls on DTCP-IP and UPnP
Remote UI to deliver these new capabilities. Intel is also unveiling a corresponding effort called the Intel Software and Services Product Recommendations (Intel SSPR), an enabling program to accelerate content availability by providing a framework of interoperability guidelines for ISVs and services providers.
More information on Intel’s SIK for DTCP-IP, NMPR version 2 and SSPR version 1 guidelines can be found on Intel’s Developer Network for digital home at http://developer.intel.com/technology/dhdevnet/. To support implementation of the NMPR version 2 and SSPR version 1 guidelines, a set of associated tools has also been released in beta version and are also available on the website.
About IDF The Intel Developer Forum is the technology industry's premier event for hardware and software developers. Held worldwide throughout the year, IDF brings together key industry players to discuss cutting-edge technology and products for PCs, servers, communications equipment and handheld clients. For more information on IDF, visit http://developer.intel.com/idf/.
Intel, the world’s largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
* Other names and brands may be claimed as the property of others. Intel is a registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.

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