Digital photo ID labels using Macromedia technologies
Avery Dennison builds innovative digital photo ID solution using Macromedia Technologies
Macromedia Flash and Director Power Visitor Management Software AUCKLAND, New Zealand - 30 September 2003 -
Macromedia Inc (Nasdaq: MACR) and Avery Dennison's worldwide office products group announced that Avery's new photo ID
system uses Macromedia Flash and Director to provide a more effective and user-friendly experience to visitor
management. The Avery Photo ID System provides businesses, government and other organisations with an easy to use
"photographic memory" solution to register and track visitors. To see the solution in action, visit http://photoid.avery.com
The new Avery Photo ID System allows front lobby personnel to register visitors quickly and efficiently, produce
attractive color photo identification badges, keep a digital record of all facility visitors and maintain a more
professional entrance or lobby. Organisations that still use traditional paper visitor logs can easily upgrade to this
color identification and digital record-keeping system.
"The technology used for the Avery Photo ID System provides a professional alternative to paper-based visitor log
books," said Michael Olenick, director, New Business Technology, Avery Dennison Worldwide Office Products. "The solution
uses Macromedia products to reduce development time which enables us to apply technology that sets the standard for
visitor management."
"Not only was this solution built with our products, but we have deployed the Avery Photo ID System throughout our San
Francisco offices, where it has been met with tremendously positive reactions," said Norm Meyrowitz, president of
products, Macromedia. "By combining Flash and Director, Avery's solution uses connected kiosks to simplify visitor
management across the company and deliver a great experience in the process."
Fluid, a Macromedia alliance partner, developed the Avery Photo ID System for Avery Dennison. The user interface was
authored and designed in Flash, which then runs in a Director application that provides local system access to a MySQL
database and Tomcat application server. Flash provided Avery with an obvious cross-platform solution, which has built-in
webcam support and browser support. The Director layer enables access to the native operating system, which provides
greater print control, the ability to disable windowing features from the operating system, and integrates with external
devices such as business card scanners. Fluid used Flash and the same kiosk code to develop a web-deployed version of
the Avery solution.
The Avery Photo ID System Kit provides everything an organisation needs to start creating quality photo ID badges
quickly, including software, web camera, bar code scanner, USB hub and sample photo ID badge supplies. The complete
system kit has a suggested retail price of US$995. In addition to the kit, the new Avery line features an extensive line
of badge supplies.
All products will be available through most office supply dealers. A demonstration of the new product line and more
information is available at http://photoid.avery.com
ABOUT AVERY DENNISON WORLDWIDE OFFICE PRODUCTS Avery Dennison Worldwide Office Products markets products under the
well-known Avery brand name and is one of the world's leading manufacturers of self-adhesive labels for laser and ink
jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office-, home- and
school-related supplies. Avery Dennison Worldwide Office Products, a business unit of Avery Dennison Corporation, is
based in Brea, California. For more information about Avery brand products, consumers can visit the Avery Dennison
Worldwide Office Products Web site at www.avery.com.
ABOUT MACROMEDIA Experience matters. Macromedia is motivated by the belief that great experiences build great
businesses. Our software empowers millions of business users, developers, and designers to create and deliver effective,
compelling, and memorable experiences - on the Internet, on fixed media, on wireless, and on digital devices. http://www.macromedia.com/ap