Tuesday 6 November 2018
DairyNZ and NZME have launched a national movement called The Vision is Clear – to inspire all Kiwis to get involved
with looking after New Zealand’s rivers, streams, lakes and beaches.
DairyNZ Chief Executive Dr Tim Mackle says: “The movement will share how dairy farmers and Kiwis value the water and
what everyone can do to improve water quality; if we’re all in this together, we can make a difference.” Work that is
already underway, by dairy farmers and other New Zealanders, to improve the country’s waterways will also be showcased.
“DairyNZ and our farmers know that dairy farming has an effect on the environment, including our waterways. Over the
past 20 years, dairy farmers have been undertaking a huge amount of work to farm more sustainably, including fencing
cows from waterways. We know there is more to be done and this work is ongoing. We want to involve the whole of the
country in the journey because we know the ways that everyone interacts with our waterways can have an effect,” Dr
NZME Chief Commercial Officer Matt Headland says the campaign is designed to connect and communicate with Kiwis of all
ages. “We are looking forward to working with DairyNZ on this hugely exciting initiative that will benefit the whole
country by motivating all New Zealanders to play a part in improving the health of our waterways.”
The multi-media Vision is Clear movement launched with stunning videos
showing Kiwis engaging with the water and encouraging everyone to get involved in improving our waterways. The website
has fresh and exciting information, initiatives and events that people can take part in, and information on how everyone
can do their bit. There are tips and tricks, simple steps that people can take as well as ideas for bigger projects.
There are also links to other organisations with great advice on how to take care of the environment.
The campaign will appear across radio, print and digital platforms, sharing thought provoking stories, science and
research. The content will be continually updated, including information on how what people are doing is making a
Dr Mackle says: “Our aim is to create real social change around improving New Zealand’s water quality. Effectively we
all want the same thing for of our waterways, and we all have a part to play. We all share a vision for better
waterways, hence the name; The Vision is Clear.”
Mr Headland says: “With multiple channels and a reach of 3.2 million people, NZME provides a national scale and
multi-platform approach to build and amplify a movement of this size and importance.”
All New Zealanders are encouraged to check out the movement on the website thevisionisclear.co.nz
and on Instagram @thevisionisclearnz.