Planeta.com's Ron Mader to Discuss Global Trends at 2007 Ecotourism New Zealand Conference
http://www.planeta.com/planeta/07/0701newzealand.html
Planeta.com (July 2007) - Planeta.com's Ron Mader is a keynote speaker at the 2007 Ecotourism NZ Conference in Greymouth
August 1-3, 2007. The event is hosted by the Tai Poutini Polytechnic.
"I am pleased to return to the Pacific region to discuss developing trends and provide 'lessons learned' from around the
world," said Mader, who spoke earlier this year at the annual Business Development Symposium for Indigenous Tourism
Operators in Australia.
KEYNOTE
Global Perspective of Ecotourism: Listening to Visitors and Locals -- Ecotourism means something different to everyone
and in this review Ron Mader discusses the ways to engage visitors and locals. He presents an overview of key issues are
being discussed around the world including the heated debate on carbon emission offsetting and tourism, the role awards
play in developing awareness and how the web is being used for distance learning. Results from the recent Planeta.com
review of the impact of the International Year of Ecotourism will be included as well as proposals for using grassroots
events and Web 2.0 technology as tools to connect visitors and locals.
CARBON EMISSIONS
Most visitors to New Zealand indicate strong interest in nature and conservation. New Zealand is taking a loading role
in discussing carbon emissions and developing strategies in respect to long haul travel. Visitors who travel a great
distance are conscious of why they are traveling and what they are seeking. How will New Zealand officials answer
questions about the environmental impact of transportation? As travelers are increasingly concerned about climate
change, will this manifest in changing travel plans?
AWARDS
Participants in the Ethical Marketing of Ecotourism Conference and the Ecotourism Certification Workshop emphasized that
awards play an important role in establishing a positive reputation for an eco lodge or guide service. Acknowledging
best practices in tourism ecotourism is still evolving. Leaders who attempt to work in an ethical and ecological fashion
do so not necessarily for the recognition, but appreciate the kudos given by their peers.
WEB 2.0
The changes at hand in tourism are notable. The online booking industry has been transformed with reviews by travelers
and by operators and associations using new online tools that revolutionize the way visitors are guided. A challenge for
operators lies in understanding the new venues for dialogue and promotion. As veteran trend watcher Steve Bridger points
out, much of the action is taking place 'out there' in social networks and online communities.
USING THE WEB FOR DISTANCE LEARNING
How to best leverage limited resources depends on bridging the online and offline worlds. Challenges for educational
institutions will be the incorporation of rating systems that evaluate individual professors and student work. The
'ethics' within institutions will be a hot topic in 2008.
FIVE YEARS AFTER THE INTERNATIONAL YEAR OF ECOTOURISM
In May 2007 Planeta.com conducted a survey to evaluate the development of ecotourism in the five years since the
International Year of Ecotourism. Three dozen respondents have responded. Among the finding: respondents are cynical
about the development of ecotourism, believe that indigenous people are not actively included and give low marks to
United Nations Environment Programme and World Tourism Organization. These criticisms, Mader argues, should be taken as
a roadmap for making immediate corrections that can win over the critics.
Details http://www.planeta.com/planeta/07/0701newzealand.html
Conference http://www.ecotourismnz.com
ends