New Zealand Meat and Fibre Producers Chairman Chris Lester has described the McKinsey and Co study of the New Zealand
wool industry as a much-needed catalyst for change.
"Woolgrowers have been waiting for the McKinsey study for a long time, and it appears to be a comprehensive and bold
plan."
"The study, and its recommendations, are a catalyst for much needed change. The future profitability of wool looks very
bleak unless the industry reforms itself, and McKinsey's recommendations are a way ahead."
"NZMFP strongly urges woolgrowers to obtain a copy of the study, attend the local meetings and have their say. This is
the best chance to reform the wool industry."
"This study must not become just another plan which is read and then ignored. The wool industry has been studied several
times before, and now it is time for serious, comprehensive changes that will boost sheep farmers' incomes."
ENDS