Media Release for Immediate Release – Monday 22 May 2017
The Hits Puts the Rhythm into CPR
22 May 2017 – This week, The Hits are shining the spotlight on songs that have 104 beats per minute, the same rhythm to remember if
you ever have to perform CPR.
In a campaign titled ‘Songs That Can Save Lives’, the station will play songs from their usual repertoire, but
announcers will be highlighting which ones have the special beat. If listeners ever find themselves in a situation where
they need to perform CPR, remembering the beat of the songs may prove an invaluable tool.
Songs include Adele’s Rolling in the Deep, Savage Garden’s To the Moon and Back and Tom Cochrane’s Life is a Highway.
Todd Campbell, Content Director for The Hits says, “First aid knowledge is important for everyone. By creating awareness
of this situation in a unique way, we hope to invite people to find out more about how to react in a situation when
someone needs help.”
Barry Watkin, ex-Chief Paramedic for the Westpac Rescue Helicopter, says it’s a great initiative. “When someone requires
CPR there is a lot going on at once, so having a song that you can remember can be incredibly helpful. The most vital
thing is taking action; call emergency services, think of the beat and start CPR. It’s great to see The Hits are raising
awareness for such a crucial element in emergency response.”
The initiative is part of NZME’s Wellness Week, an internal event that focuses on the health and wellbeing of its staff.
For more information on CPR, visit here.
ENDS
About NZME
NZME is one of New Zealand’s leading media and entertainment businesses with its brands connecting with almost 3.2
million kiwis[1]. Whether reading, listening, watching or engaging with NZME brands, they can get the content they want
- where and when they want it. NZME is listed on the NZX Main Board with a foreign exempt listing on the ASX.
Sources:
[1] Nielsen CMI, Q1 to Q4 2016. February 2017 Fused. AP10+. Based on unduplicated weekly reach of NZME newspapers, radio
stations, and monthly domestic unique audience of NZME’s digital channels