INDEPENDENT NEWS

Statement to Altria Group From Shane Bradbrook

Published: Fri 28 Apr 2006 09:44 AM
Statement to Altria Group
Shane Kawenata Bradbrook Director Te Reo Marama (Maori Smokefree Coalition)
My name is irrelevant but my culture is not!
I am Maori, a native New Zealander. I am here to represent Maori in the matter of Philip Morris International using our culture to sell tobacco products.
In 2005, it came to our organisations attention that PMI was selling a product in Israel called Maori Mix under the L & M brand.
Let me tell you, this product called 'Maori Mix' was an absolute affront to my people! Your company’s misappropriation and exploitation of our culture to sell your product of death and illness to Israelis was at a minimum culturally insensitive – and at worst another form of oppression and abuse that indigenous peoples have faced for decades.
I stand before you to hold you in absolute contempt and derision. I don't expect a weak apology or some glib rationale from you for associating our culture with Maori Mix. But I do have a message for you:
The message from my culture and my people is clear:
DO NOT MISREPRESENT DO NOT ASSOCIATE OUR PROUD CULTURE WITH YOUR DECEITFUL PRACTICES AND PRODUCT
It's simple really, if it looks like and smells like exploitation it is exploitation!
In closing, as I said I am but one representative of my people but I am surrounded by my ancestors and the good thoughts and support of thousands in my homeland.
We have a well known phrase in my language:
KA WHAWHAI TONU MATOU
WE WILL CONTINUE THE STRUGGLE
I stand here in that tradition of resistance and struggle to this affront and exploitation of my people!
ENDS

Next in Lifestyle

Broken Estate: an expat expert surveys our media
By: RNZ
Geraint Martin to step down as Te Papa’s Chief Executive
By: Te Papa
A City Possessed 2019 Edition coincides with Ellis appeal
By: Otago University Press
Māori Language Commission tribute to NZers embracing Te Reo
By: Te Taura Whiri i te Reo Maori
Four Women in a Man Cave - 'The Pink Hammer'
By: Howard Davis
The NZSO Present 'Transfiguration'
By: Howard Davis
Te Papa expert made redundant offered new role at museum
By: RNZ
Peter Ellis, man at centre of Chch creche sex case, has died
By: RNZ
Peter Ellis granted leave to appeal case to Supreme Court
By: RNZ
TOAH-NNEST media statement following the death of Peter Ellis
By: TOAH-NNEST
Peter Ellis granted leave to appeal to Supreme Court
By: NZ Supreme Court
Gordon Campbell on the Supreme Court and the Ellis case
By: Gordon Campbell
Tribute to wāhine toa who help keep te reo Māori strong
By: Maori Language Commission
Central online hub for te reo Māori resources launched
By: New Zealand Government
New place names restore Maniapoto history
By: New Zealand Government
View as: DESKTOP | MOBILEWe're in BETA! Send Feedback © Scoop Media