For Immediate Release
16 February 2001
NEW LOOK POLICE PATROL CARS MORE VISIBLE TO MOTORISTS
Motorists will now find it easier to identify police highway patrol cars.
The police have introduced new imagery to make the vehicles more visible to motorists both during the day and night.
Police National Road Safety Manager, Superintendent Steve Fitzgerald, says the Police wanted a livery that was distinct
and visible.
“Higher visibility on the roads gives the public a sense of confidence that their Police are not only out there but are
taking an active interest in their safety.
A significant visible presence also acts as a deterrent to those who wish to flout the laws”, he says.
The Police received over 60 designs from a public tender process, all of which were rigorously evaluated by Police
personnel before a decision was made.
The chosen blue and yellow checkered imagery was designed by Gibson Rudson Design using 3M™ New Zealand’s reflective
product, 3M™ Scotchlite™, with production by Deneefe Signing Systems.
3M’s reflective material was chosen because it fulfilled police requirements for durability and flexibility, whilst also
adding to the design’s overall look.
-ends-
For more information please contact:
Rosalie Norris
Professional Public Relations
Ph: 09 979-2016
Reuben Wharawhara
Police Communications Adviser
Ph: 04 470-7029