A new campaign to grow the number of teachers that New Zealand needs, with real stories about what motivates teachers,
will be launched on TV tonight.
Ministry of Education Associate Deputy Secretary Pauline Cleaver says outdoor advertising will also be part of the new
"become a teacher" campaign.
"We want to encourage people to choose teaching as a career - and to feel that decision is supported by family and
friends. We also want to attract trained teachers back into the profession."
The campaign stories showcase the everyday experiences with students that impart life skills such as kindness,
self-confidence, and resilience, alongside academic learning - elements of teaching that are often unseen and go
unrecognised.
"Research we’ve undertaken on what motivates people to teach shows that teachers find helping young people to back
themselves, connecting them with their culture and inspiring and guiding them toward a better future, is rewarding and
challenging. Amongst those surveyed 97% were proud to be a teacher.
"Most people can recall a teacher who was a positive influence on their life and the teachers involved in the research
all recounted instances where their teaching had a profound impact on a student’s life and learning. We’re highlighting
the impact of these elements of teaching in this campaign," says Ms Cleaver.
"We know good teachers make a huge difference to a child’s life and learning. The survey found 95% of people agree that
teaching is New Zealand’s most important career when it comes to developing further generations."
At the same time as this domestic campaign starts, we’re also stepping up our international recruitment to bring New
Zealand trained teachers home and encourage overseas trained teachers to move here.
"We’ve enlisted a third recruitment agency, Randstad International, to work with schools to help them find teachers
between now and January. We’ll be urging principals to lodge vacancies as early as possible," says Ms Cleaver.
These marketing initiatives are funded from the teacher supply package introduced by the Government for teacher
recruitment in late 2017 and continued in Budget 2018.
The Ministry has a number of other initiatives underway to increase the number of teachers of te reo Māori, and other
areas where there is a shortage. These include:
- Funding for more than 1000 Teacher Education Refresh places to remove cost barriers so that teachers can return to
teaching faster.
- The Auckland Beginning Teachers Project expanded to 60 places in 2018.
- The number of beginning teachers training through Teach First NZ has increased to 80 in 2018.
- The Voluntary Bonding Scheme has been expanded to encourage beginning teachers to work in decile 2 and 3 Auckland
schools, and nationwide in identified subjects and Māori Medium Kura. 300 teachers who started their role in 2018 were
eligible for the expanded scheme.
- Up to 200 Overseas Relocation Grants made available to support New Zealand teachers to return home, and encourage
overseas teachers here.