INDEPENDENT NEWS

At New World we’d do “almost” anything for netball

Published: Fri 26 Sep 2014 03:34 PM
At New World we’d do “almost” anything for netball.
New World is the proud sponsor of the Netball New Zealand Series and on Sunday 28 September their new sponsorship advertisement will launch.
Jules Lloyd, Group Brand Director, Foodstuffs New Zealand, says New World are without doubt huge supporters of the Silver Ferns and Netball.
“This amusing and entertaining ad takes a unique yet genuine approach to celebrate our partnership through showcasing the things that we unfortunately couldn’t realistically do in-store to show our support for Netball,” she says.
“Things to look out for in the ad are a very real reaction from a Silver Fern captured when the watermelon prop got away on her and actually hit the camera. And a cameo appearance from ‘Lance’ from the New World’s Fruit and Vege Pro advert, who seems as mystified as ever when he’s presented with fruit in a Silver Fern uniform, “says Lloyd.
This ad is a further collaboration with Colenso BBDO and Nick Ball from Finch and again features real New World staff as well as the Silver Ferns being asked to show their skills in a more unexpected way.
Steve Cochran, Executive Creative Director, Colenso BBDO said, “It’s not often you get to present and execute all the ideas you know a client couldn’t possibly do in the real world of supermarkets. This ad was as much fun to shoot as it looks.” says Cochran.
Netball New Zealand Chief Executive, Hilary Poole says the concept of the ad is stunning and highlights the strong relationship between New World and the Silver Ferns.
“We are absolutely thrilled with the ad and its innovative and fun way of celebrating our partnership” she said.
“New World are huge supporters of Netball at all levels in New Zealand and we are extremely grateful for their ongoing support.”
Louis Newall from New World Waiuku also features in the new ad. He acts and directs plays at his local theatre in his spare time and said that it was really fun to be involved.
“It was really interesting to see behind the scenes of a commercial. I had so much fun being involved and got some amazing acting experience on camera, “he said.
The ad begins running on television and across digital environments from this Sunday and will also play at up-coming Silver Ferns test matches. Netball fans attending at the games will also get to enjoy some half-time entertainment inspired by the TV spot.
To view the 45 sec Netball ad click on the link below:
https://www.youtube.com/watch?v=yfIzS041kQA
ends

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