MEDIA RELEASE – for immediate distribution
30 January 2012
PKW Incorporation Launch Online Magazine
Taking advantage of improved technology, PKW Incorporation launched in late December their first online edition of
Whenua Magazine which can be found on their website www.pkw.co.nz under News and Events.
“We have as part of our communication strategy wanted to look at ways in which we could improve how we let our
shareholders and the wider community get a better understanding of our business and the people involved,” says Chief
Executive Mr Dion Tuuta.
“We are excited by this new opportunity and have already had excellent feedback especially from our many whanau living
overseas. However we realised that with the timing of going online just before Xmas, and the January holidays, this has
meant not a lot of people know of this new initiative”.
There will be four online issues of Whenua Magazine throughout 2012, two of which will go to print.
“We understand that there are still many of our people who don’t have access to the internet and who prefer the tacit
experience of holding a magazine in their hands so we are coinciding our print editions with our Half yearly and Annual
General Meetings notices”, explains Mr Tuuta.
To encourage feedback on their new online magazine, readers are invited to send in their thoughts with a free edition of
“Beneath the Maori Moon – History of Maori Rugby” written by Malcolm Mulholland and donated by NZ Maori Tourism as a
reward for the best email or letter received.
ENDS