Save The Date! K-Y® Brand Declares August 7, 2004 “National Date Night”
77% of Women Surveyed Wish They Could Spend More Romantic Time Alone with Their Partner
When was the last time that you and your sweetie went out on a real “date”? Well according to a recent survey of women
in committed relationships by the K-Y® Brand, it’s been awhile! Seventy-seven percent of the women surveyed said they
wish they could spend more romantic time alone with their partner. As busy couples juggle demanding jobs, kids and the
growing responsibilities of our generation, quality romantic “alone” time is in short supply. So in an effort to save
the time honored tradition of “date night,” the K-Y® Brand has moved to declare August 7, 2004 National Date Night, a
night for hectic couples everywhere to turn off the computer and the cell phone, leave the kids with the sitter and
enjoy an intimate evening together…alone.
It’s no secret that ever increasing demands on our time – work, family, social – are sapping Americans of that “loving
feeling.” Michele Weiner-Davis, author of “The Sex Starved Marriage” and a contributor to Newsweek’s much talked about
2003 cover story “No Sex Please, We’re Married,” feels that simply scheduling time together is a crucial step in
maintaining a healthy, happy relationship. “My theory is, just do it!” Weiner-Davis says. “Don’t wait until you are in
the mood, or until you have more ’time.’ National Date Night is about declaring the importance of that time together,
about setting aside private time to relax and have fun with your partner.”
The K-Y® Brand Survey found some other new and interesting facts about established couples and their romantic habits. An
overwhelming number of women found their romantic and intimate life to be very satisfying. Seventy-six percent of women
surveyed indicated that they still enjoy sex with their partner as much as they did when they met. Still, almost one in
four said that they don’t remember the last time they went on a date with their spouse or partner. Also, stress tops the
list of factors that interfere with their sex lives, followed closely by work and kids.
In honor of the first ever National Date Night, the K-Y® Brand will be hosting promotions in several key cities as well
as a National Date Night “Save the Date” contest to be announced soon. In the meantime, help support the K-Y® Brand
“Save the Date” movement and mark National Date Night - Saturday, August 7, 2004 - in your calendar.
About the K-Y® Brand
More couples than ever are using K-Y® Brand personal lubricants to provide a safe, fun way to enhance intimacy. The
lubricants provide a unique and fun way to enjoy intimate activity. All K-Y® Brand Personal Lubricants are water-soluble
and are condom compatible.
The K-Y® Brand line of products includes K-Y® Brand Liquid Personal Lubricant, K-Y® Brand ULTRAGEL™ Personal Lubricant,
K-Y® Brand Jelly Personal Lubricant, K-Y® Brand Warming Liquid Personal Lubricant, K-Y® Brand Warming ULTRAGEL™ Personal
Lubricant and K-Y® Brand Warming Jelly.
### The independent consumer research was completed in mid-June 2004 on behalf of K-Y® Brand by ICR/International
Communications Research. ICR questioned 517 American women aged 25-60 who are either married or in a committed
relationship of at least 3 years. The survey has a margin of error of plus or minus 4.31 percent.