Team New Zealand And SAP Unfurl First Exclusive Branded Spinnakers At America's Cup Jubilee
America's Cup Is Latest Global Marketing Venue For World's Leading E-Business Solutions Provider
COWES, England ¾ Aug. 23, 2001 ¾ SAP AG (NYSE: SAP) and Team New Zealand, the America's Cup holders, are racing in their
new corporate livery at the America's Cup Jubilee in Cowes, England, where the yachting community is celebrating 150
years of world-class racing. Recently ranked in the Top 50 Global Brands by BusinessWeek magazine, SAP is the leading
provider of e-business software solutions.
As a member of Team New Zealand's Family of Five sponsors, the SAP logo is featured prominently on the team uniforms,
main sail and hull. Most important, for the first time in Team New Zealand history, an exclusive sponsor's logo will be
featured on the spinnakers. "All of us at Team New Zealand are thrilled to welcome SAP aboard our boats," said Ross
Blackman, Team New Zealand chief executive. "For the first time, a single sponsor's branding appears on our spinnakers.
These billowing sails, used on downwind legs, drive Team New Zealand to success in the same way that SAP solutions drive
business success for so many companies around the world."
"SAP is proud to support Team New Zealand in its bid to win the 2003 America's Cup and thrilled to be the first and only
company to have its brand displayed exclusively on the spinnakers of the team's racing vessels," said Marty Homlish, SAP
executive vice president and global chief marketing officer. "Not only is the America's Cup one of the most anticipated
sporting events in the world, it is also one of the most technology-dependent sports, providing an appropriate venue for
exposing the SAP brand to wide audiences. The sport embodies the spirit of competition, with precision engineering,
unparalled teamwork, speed and bottom-line results - the same winning spirit that SAP delivers to more than 15,000
companies in more than 120 countries across the globe."
About SAP Global Sports Marketing
SAP's partnership with Team New Zealand is the latest in a series of global sports marketing sponsorship projects
undertaken by SAP. The world's third-largest software company is a key corporate participant in Formula One Grand Prix
racing around the globe, serving as the title sponsor of the SAP United States Grand Prix, held each year at the
Indianapolis Motorspeedway in September - the only U.S. visit by the Formula One series each year. SAP is a corporate
partner of the McLaren Formula One team. The SAP logo also adorns the nose cone and drivers' helmets of the team at each
of the 16 Formula One events this season. SAP also is a co-title sponsor of the Deutsche Bank/SAP Open, the European
championship for golf professionals held in Germany each May. In addition, SAP sponsors PGA legend Gary Player.
About Team New Zealand
Team New Zealand won the America's Cup for the first time in San Diego in 1995, beating Young America 5-0 in a best of
nine race series. Back home in Auckland in early 2000, Team New Zealand successfully defended the America's Cup by again
winning 5-0, this time against Prada of Italy. It was the first time the Cup had been successfully defended outside the
To date, 10 international syndicates have issued challenges for the 31st America's Cup regatta in Auckland in 2002/2003.
They comprise three American syndicates, two from Italy and others from the United Kingdom, Germany, France, Switzerland
SAP is the world's leading provider of e-business software solutions. Through the mySAP.com® e-business platform, people
in businesses around the globe are improving relationships with customers and partners, streamlining operations, and
achieving significant efficiencies throughout their supply chains. Today, more than 15,000 companies in over 120
countries run more than 36,000 installations of SAP® software. With subsidiaries in over 50 countries, the company is
listed on several exchanges including the Frankfurt stock exchange and NYSE under the symbol "SAP." (Additional
information at http://www.sap.com)
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