Partnership kicked off with ‘Laughageddon’ comedy show
Tuesday 22nd October
FOR IMMEDIATE RELEASE:
Let’sPlay.Live (LPL), Australasia’s leading esports tournament organisation and media broadcast company, has signed a
multi-year partnership with Vodafone New Zealand, boosting the growing NZ gaming industry and linking gamers with one of
the country’s key digital services providers.
Launching at the Auckland’s popular gaming expo Armageddon this weekend, the two-year partnership promises to provide unique esports opportunities to Vodafone’s 2.8 million
customers such as access to esports tournaments and discounted subscriptions to LPL’s gaming platform.
“LPL are excited to be collaborating with Vodafone as we move into a new frontier of digital technology,” says Duane
Mutu, Director of Let’sPlay.Live.
“Mobile gaming continues to rise in both the esports and everyday user spaces so it makes sense to align LPL with a
leading mobile network provider such as Vodafone New Zealand.”
IGEA’s Digital NZ 2020* reports that 65% of Kiwi gamers use mobile phones when playing games. The research report also
reveals two-thirds of New Zealanders play video games and nine out of ten households own a video game device.
Vodafone NZ Consumer Director Carolyn Luey says the partnership brings an exciting new offering to Vodafone’s existing
customer base that will only be enhanced when the network provider launches 5G in December.
“Gaming is a great way to connect with others, build community and provide mental stimulation,” she says.
“We are thrilled to be working with LPL to not only engage with Kiwi gamers but provide all our customers the
opportunity to try out esports.
We are excited about the innovation and enhanced gaming experiences that will be made possible through the high speeds
and low latency of Vodafone’s 5G network following our rollout that begins in December. As our partnership with LPL
develops I look forward to the opportunities we can bring to the NZ gaming community,” says Luey.
The LPL and Vodafone NZ partnership kicks off with the Laughageddon comedy show debuting at Auckland Armageddon Expo, held at ASB Showgrounds over Labour weekend.
The show’s panel will feature an array of popular Kiwi comedians including 2008 Billy T Award Winner Steve Wrigley. Live
on streaming channel Twitch.tv at 11am on Saturday 26 October, viewers can expect to see comedians compete in a fast
moving game show competing for the biggest laughs from the live audience.
Steve and fellow comedians Laura Daniel, Joseph Moore, Cori Gonzales and Melanie Bracewell will focus their quips on all
things pop and pulp culture. Super heroes, social media, merchandise, cosplay and video games will all be ripe for the
roasting by the hilarious panel.
For more information about the Vodafone New Zealand and Let’sPlay.Live partnership and Laughageddon, head to
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About Vodafone New Zealand
Vodafone NZ is one of New Zealand’s leading digital services and connectivity companies, and we believe every New
Zealander will thrive with access to the world’s best digital services. We offer more than 3 million connections to
Consumer and Business customers, and our existing mobile network covers 98.5% of where Kiwis live, work and play. Our
company culture embraces Diversity and Inclusion at the heart, and we are proud recipients of the Rainbow Tick. We
believe in being engaged corporate citizens, and our Vodafone New Zealand Foundation is on a 10 year, $20 million
journey to halve the number of disadvantaged and excluded youth by 2027. We are a partner market in the Vodafone Group,
one of the world’s largest telecommunications companies. For more information, please visit www.vodafone.co.nz
LetsPlay.Live (also known as LPL) is an esports entertainment company, creating world-class esports series’ and gaming
content year-round. LPL run an online platform – LPL Play – that offers esports (competitive gaming) leagues across a
wide variety of titles and skill levels.
LPL Play offers gamers of all skill levels the chance to compete in an esports environment from casual, to professional
televised events. Test your gaming skills across many different FPS, moba, sim-racing, and sports titles on PC, console
and mobile. Play for bragging rights, as well as cash prize pools, and even pathways to international world