Committed to reducing plastic pollution the #1 natural skincare brand in New Zealand Grocery* Essano, is proud to
announce the launch of its new 100% recycled Shampoo and Conditioner bottles.
The new shampoo and conditioner bottles are made from rPET which is 100% pre-used, recycled material, that is also 100%
recyclable, supporting the circular economy.
To reaffirm its commitment, Essano has joined the New Zealand Plastic Packaging Declaration alongside forward thinking
companies who are locally and globally committed to converting to 100% reusable, recyclable or compostable packaging by
2025 or earlier.
The CEO of Mix Limited, Essano’s parent company, Craig Langley, says the business is proud to be doing its bit to reduce
plastic pollution.
‘Each year we will repurpose 56 tonnes of pre-used plastic collected from curb side and commercial recycling that may
have otherwise ended up in landfill. This is just the first step of many and we will continue to investigate sustainable
alternatives.’
In addition to this, Essano’s new bottles use 25% less plastic than the category average. By reducing the plastic used
per bottle, Essano will remove 14 tonnes of plastic from the environment every year.
Containing salon quality ingredients, handpicked by Essano’s co-founder and hair expert, Shane Young, the plant-based
shampoo and conditioner formulas will remain the same, continuing to boast powerful natural ingredients such as Argan
Oil, Keratin Complex, Acai Berry and Coconut Milk for beautiful, healthy hair.
Each product in the range is made from a minimum of 90% natural ingredients. Essano also has one of the strongest
natural Product Promise’s in mass retail channels in the world with NO Parabens, Sulphates, Nitrosamines, DEA, MEA,
Ethoxylates, PEGS, PPGS, Phthalates, GMOs, Mineral Oils or Animal Testing.
The new bottes are created here in New Zealand with Alto Limited and will be seen on shelf from late September 2018.
Essano is available in Countdown, New World, Pak’N’Save and The Warehouse stores nationwide.