On Friday 4 May New Zealand Winegrowers is ready to celebrate what is shaping up to be most successful International
Sauvignon Blanc day yet, with an online digital campaign reaching over 50 million impressions via the hashtags #nzwine
and #sauvblanc.
“This is on track to be the biggest social media campaign NZ wine has ever been involved in and it is fitting that it is
around Sauvignon Blanc Day – New Zealand’s most exported wine varietal,” says Chris Yorke, Global Marketing Director at
New Zealand Winegrowers.
People around the world are getting ready to raise a glass of chilled New Zealand Sauvignon Blanc to cele-brate New
Zealand’s flagship variety on Friday 4 May, with festivities planned in key markets across Austral-ia, Asia, Canada, the
UK and USA.
Events include a category wide promotion and in-store tastings with David Jones in Sydney and Melbourne, consumer
tastings in London, Hong Kong, San Francisco, and a blogger lunch taking place in New York. Canada has taken over the
month of May with #nzwine and will be hosting Sauvignon Blanc promotions in over 300 stores across Ontario and British
Columbia.
Throughout New Zealand's wine regions there are celebrations taking place, including retail specials, cellar door
promotions, tasting events and dinners.
It’s not too late to be involved. Follow the activity on Facebook, Twitter and Instagram by using the hashtags
#sauvblanc and #nzwine and make sure to share your Sauvignon Blanc experiences.
-ENDS-
notes:
• New Zealand Sauvignon Blanc exports are worth $1.4 billion annually, which is over 80% of New Zealand’s total wine
exports.
• The industry is working towards a goal of $2 billion of exports in 2020.
For more information on International Sauvignon Blanc Day visit www.nzwine.com/sauvblancday