2 February 2018
Air New Zealand’s chatterbot Oscar turns one
While most one year olds may only utter a couple of words, Air New Zealand’s chatbot Bravo Oscar Tango (Oscar for short)
is having a staggering 1,000 conversations on average each day as he marks his first birthday.
Oscar was first introduced a year ago on the airline’s website to answer commonly asked flight, baggage, lounge and
Airpoints™ queries. As with other Artificial Intelligence (AI) technology, his performance has steadily improved with
every customer interaction and today he has conversations on more than 380 different topics, and is able to successfully
answer close to 75 percent of questions, up from seven percent on day one.
In addition to the more obvious travel questions, Oscar has been asked everything from the meaning of life to whether a
customer can bring their cactus onboard, and he’s even fielded several marriage proposals. He also sings songs and tells
jokes on demand.
Air New Zealand Chief Digital Officer Avi Golan says it’s been great to see customers increasingly turning to Oscar for
information, and playing a role in training him up.
“Artificial intelligence has not only given our customers another quick and convenient way for them to interact with us
and get travel information, but Oscar has also freed up our customer service agents to focus on handling more complex
queries. Releasing new tech like Oscar so early in the development process was a first for us and allowed our customers
to help teach him about the topics most important to them.
Mr Golan says the company’s first foray into AI has been a learning experience.
“We’ve spent considerable time developing Oscar in-house rather than purchase an off-the-shelf bot which often tend to
specialise in a smaller number of topics and can be challenging to customise. As a result, we now have a bot with his
own unique tone and personality who covers a wide range of subject matter, which has been a much better outcome for our
customers,” says Mr Golan.
The airline has also introduced Oscar to customers in Australia as well as to users of its mobile app and has integrated
the technology that powers him with in-home digital assistants like Google Home and Amazon Alexa. There are further
plans for Oscar, including integration with other chat platforms and adding more self-service functionality so he can
help customers manage even more aspects of their bookings.
Visit Oscar at the bottom of Air New Zealand’s homepage.
Ends