Thursday 27 April 2017 09:01 AM
Unfiltered appoints ad man Kevin Roberts chair, Rob Fyfe director
By Paul McBeth
April 27 (BusinessDesk) - Unfiltered Media, whose subscribers can access long-form interviews with business leaders and
entrepreneurs, has appointed ad man Kevin Roberts and Icebreaker boss Rob Fyfe to its board, with Roberts taking the
chair.
The appointments are effective from the start of May and come a month after Auckland-based Unfiltered raised $1.2
million from a selection of high net worth investors to help fund its push into the US from June, the company said in a
statement. The board is rounded out by founders Jake Millar and Yuuki Ogino and Australian entrepreneur Richard Bell.
Unfiltered was set up by Millar and Ogino in November 2015 and has built up 150,000 individual and corporate users in
New Zealand who can access 111 interviews with corporate high-flyers including Stephen Jennings, Virgin's Richard
Branson and former Lion boss Doug Myers, which are pitched as business education.
"I've come into Unfiltered because I believe it's unstoppable," Roberts said. "The big idea is that we can disrupt every
business education programme the world has ever seen. The opportunities in front of us are enormous globally."
Roberts and Fyfe were part of last month's $1.2 million capital raise, which expanded the companies shares on issue by
1.2 million to 6 million shares, implying Unfiltered's valued at $6 million.
Unfiltered chief executive Millar is the biggest shareholder with 50.2 percent, followed by Richard Bell with 16.5
million and Ogino at 11.8 percent. Other investors joining the register in last month's round include Diane Foreman,
Aaron Bhatnagar, Villa Maria Estate founder George Fistonich, and the Huljich family's Christopher & Banks investment vehicle.
Millar said Fyfe and Roberts' skills "are exactly what Unfiltered needs from a governance perspective to help it grow
into a truly global business".
(BusinessDesk)
ends