Simply Wall St launches in New Zealand
Sydney, Australia – 13 th Feb, 2017
Simply Wall St, a popular fintech startup aiming to replace human stock brokers, has announced it is launching its services in Canada
and New Zealand, as addition to the currently covered markets of US, UK and Australia.
Simply put, the platform is doing for investors everything that the best human stock broker would, but orders of
magnitude cheaper and quicker. It provides its over 85,000 users with actionable, well researched information on stocks
in the form of beautiful and easy to understand infographics, helps them find new investment opportunities based on
their preferences and provides them with detailed portfolio analysis.
But in many ways, Simply Wall St is also very unlike the traditional investment services. If you are a small or beginner
investor you can use the platform for free on the Learner plan and transparency is such a big focus here that the
analysis model is even open sourced.
“Stock brokers were once supposed to be helping retail investors succeed in the market. But they were too expensive and
often serving their own interests rather than their client’s. So logically, most investors moved to discount brokerages,
which are cheap, but are not providing any useful advice or help,” says Al Bentley CEO and founder of Simply Wall St.
Research studies show that the majority of retail stock investors today have no or very little idea about what they are
actually doing 1 . That ends in them usually either underperforming the market, or even losing money.
“We are giving investors access to high quality financial data used by institutions and professionals, at a fraction of
a cost. And we take this complicated data, analyze it and present it as beautiful infographics so everybody can
understand it and act upon it, even if they didn’t study finance,” adds Al Bentley.
Simply Wall St is launching in New Zealand in partnership with Sharesight, a Wellington based portfolio management
software company.
The Fintech startup has already had a good response from the New Zealand finance community, with positive reviews from
popular finance blogs such as NZ Muse, The Happy Saver and Get Fired ASAP.
About Simply Wall St Simply Wall St is based in Sydney, Australia and was founded in 2014 by Alistair Bentley. The
service tripled the number of its users in 2016 and currently has over 80,000 investors who every month access more than
300,000 analysis reports.
The platform uses institutional quality data from Standard and Poor’s Capital IQ, with over 1,000 data points updated
every 6 hours used to provide detailed fundamental analysis on each of the over 18,000 companies listed on the NYSE,
Nasdaq, TSX, LSE, ASX and NZSE stock exchange.
Simply Wall St offers its users two plans, beginner and small investors can use the platform for free on the Learner
plan, while the established investors can upgrade to the Investor plan which is currently offered for USD $115 a year.
The company has secured a seed round of $600,000 AUD led by Michael Quinn from Innovation Capital in August 2015,
bringing the total raised by the startup to $700,000 AUD.