justONE and ITM lure builders via NZ’s first virtual fishing competition
Auckland, New Zealand: Thursday, 19 January 2017
With summer well underway, building supplies specialists ITM are giving Kiwi builders the opportunity to take part in
New Zealand’s first virtual fishing competition, ITM GO FISH!, developed by leading 1-1 and digital specialist agency,
justONE.
ITM GO FISH! launched before Christmas and features on the new ITM App for builders. ITM are giving away 3,000 free
Virtual Reality headsets at ITM stores nationwide so that builders can try their hand at ITM GO FISH! . Doing well on
the leaderboard (the bigger the fish caught the better), gives builders the opportunity to win weekly prizes until the
end of January too.
Chris Boyle, ITM Marketing Manager, says that the virtual game ITM GO FISH! was developed as a new way to engage with
builders and inject some fun into raising awareness of ITM’s app for builders.
“The hero feature of the ITM App is they will now be able to access industry news and record their LBP points from
anywhere. However, the idea for ITM GO FISH! came out of our desire to add fun as a reason to download our ITM App.
“We know many Kiwi builders love fishing, so integrating this into the App with ITM GO FISH! is a great way to offer
them some light relief before they’re able to get out on the real water,” concludes Chris.
Ben Goodale, managing director of justONE said the virtual fishing competition will deliver in many cases, the first VR
experience for Kiwi builders.
“Rather than just making this a generic giveaway campaign, we set out to make virtual reality an integral part of the
ITM App launch itself - using it to magnify exposure, talkability and to generate genuine excitement around it.
“Virtual reality is an exciting space to be in, a great way to connect with builders, and ITM’s desire to be clearly
differentiated in the building supplies market is evident with this brave campaign.” adds Ben.
ITM’s GO FISH! competition will run until Friday 27th January, 2017 where the overall scoreboard leader will win a Matt
Watson Ultimate Fishing Pack featuring products from Shimano, Icey-Tek, Sea-legs and Invisible Zinc.
The campaign has been launched via the ITM website, Facebook, eDM, SMS, trade media advertisements, sponsorships, Radio
Hauraki promotion, and digital media.
For more information, visit: http://www.itm.co.nz/gofish
How it works:
· Builder downloads ITM App
· Goes into an ITM store to collect their free VR headset
· Accesses game site via link in ITM App
· Plays game, posts high score on leaderboard
· Highest score each week wins a prize, the top player at the end wins the Matt Watson Ultimate Fishing pack
ENDS