FOR IMMEDIATE RELEASE: 26 July 2016
Digital Commons Storms New Zealand Advertising Scene
Digital duo bringing cutting edge international products and brands to NZ advertisers
Auckland – Only 3 months into their new business venture and Digital Commons is leading the way in bringing data,
content and social solutions to NZ digital media agencies and clients.
Launching with exclusive rights to all BuzzFeed custom content and amplification products in the New Zealand market,
Digital Commons has hit the ground running, and they haven’t stopped.
Hot on the heels of this exciting partnership comes the welcome addition of ADARA. ADARA leverages first party data from
100+ global travel brands to provide actionable insight, allowing marketers to better understand, reach and engage
customers. Digital Commons will represent ADARA and their Magellan Travel Intelligence Platform in New Zealand.
Stuart Stacy, Commercial Director, Pacific at ADARA says: ‘I am excited by this partnership, which brings the power of
ADARA’s global travel data platform to New Zealand. The Pacific region is important to ADARA and we see great demand for
smart, data-driven marketing solutions from major business in the region. I look forward to building a successful
partnership with Digital Commons.’
Lisa Ison, Managing Partner, Digital Commons, believes, ‘Introducing such high calibre partnerships is really testament
to the fact that international brands want to have a presence in the NZ market but often don’t have a business case to
set up their own office. That’s where we come in.’
Digital Commons is bridging a fundamental business gap between the supply and the demand of cutting edge data, content
and effective social solutions in this market. NZ digital strategy has always been at the forefront of excellence on the
international stage but to maintain this position New Zealand businesses need access to the most innovative products and
solutions available.
‘Digital Commons was born from the idea of being able to bring together best-in-class digital media solutions and making
it easy for NZ brands to work with them, with exceptional support and service,’ explains Johanna Cotter, Managing
Partner, Digital Commons. ‘And with this run of partnerships and wins we’re off to a flying start.’
About: Owned by two senior media experts with decades of digital experience, Digital Commons is a New Zealand owned and
operated company representing local and international digital products and advertising solutions in the NZ market,
including Buzzfeed, ADARA, Garage Entertainment.