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Umbrellar: NZ's largest web hosting and domain name company

Published: Wed 16 Sep 2015 08:05 AM
Introducing Umbrellar, now New Zealand’s largest web hosting and domain name company.
Digiweb announces the convergence of 10 web hosting brands including Webdrive, and most recently FreeParking, to form New Zealand’s largest web hosting and domain name company, Umbrellar. Created for scale, Umbrellar delivers a much stronger proposition and exceptional service delivery to 75,000 customers nationwide.
The launch this week coincides with the introduction of Air New Zealand'snew AirpointsTM for Business programme. Umbrellar is one of the firstpartners to join the programme to reward other businesses with Airpoints DollarsTM, and the only dedicated web hosting company-rewarding customers on their hosting spends through Airpoints for Business.
Umbrellar CEO Adrian Grant says, “Economies of scale might be a headline, but ultimately a bigger business delivers no benefit if size is the only driver. The real driver must be about having the scale to deliver a much strong proposition for our customers, who in turn see value and relevance from our services.
It was always obvious that the NZ sector was over supplied by a large number of small companies, all doing roughly the same things, averagely well, and in fact we were one of them. New Zealanders I am sure want first class services and I think genuinely would prefer to buy locally, but it has to come with conditions, that the services are of a high standard and priced appropriately.
As an industry cloud hosting responds to scale well, but it is capital intensive and at the heart that is the dilemma. To be able to invest in the types of services our customers tell us they want, we need the scale to be able to undertake the investment, not just in one year, but every year.
Umbrellar has, in the area of domains and web hosting, approximately 37% of the market with offices in Christchurch, Auckland and India.
http://www.umbrellar.nz
ENDS

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