GeoOp names Ben Foote as CEO, replacing Leanne Graham
By Tina Morrison
Jan. 30 (BusinessDesk) - GeoOp, whose software allows mobile businesses such as builders to manage their workforce,
named Ben Foote as chief executive, replacing Leanne Graham, who resigned in September to take a new role leading the
company’s push into the US.
Foote, a New Zealander based in Sydney, has more than 14 years of experience in the technology sector as well as
marketing and general management, the Auckland-based company said in a statement. He will start at the end of the 2015
first quarter, the company said.
GeoOp last month said its first-half loss widened to $2.7 million from $1.6 million a year earlier even though its
revenue surged 206 percent, as it foregoes short-term profitability in a bid to capture market share in the growing
reliance on smart phones, where its app can help small- and medium-sized enterprises manage remote workforces.
The company raised $10 million at $1 a share in a private offer before listing on the NZAX in October 2013. The shares
last traded at 65 cents, and have surged 76 percent so far this year.
(BusinessDesk)