Auckland, November 18, 2014
Kiwi tech start-up revs up the US rental car industry
New Zealand’s leading free rental car company makes waves in America while its popularity hits record levels at home.
It’s not often that you hear of the successful launch of an American start-up whose headquarters are not based in San
Francisco but on our very own K’road in Auckland. That’s the story of Transfercar, a Kiwi tech company that specialises
in free rental cars. If you’re thinking “Free rental cars - how can this be possible?’’ you’re not alone.
Rental car companies need to position their fleet for new hires and have to spend large amounts of money on relocating
cars using truck or rail haulage. Pascal Languillon, Transfercar’s Chief Marketing Officer, says the founders of Transfercar thought that there had to be a better way to solve this problem:
“We’ve created a website that connects rental car companies needing to transfer their cars with travellers eager to
drive them in exchange for a free trip,” he says. “This model provides a win-win solution where travellers get a free
one-way car or campervan hire while rental companies save big money on relocation costs.’’ How does Transfercar make
money? It gets a small fee from rental operators for each successful transfer.
An added spin off the concept is the reduction in the number of trucks on the road. Transfercar have summed up this
concept and how it helps both rental car companies and drivers in a new animated video.
The concept for Transfercar was hatched in 2007 by Espen Grimstad, at that time a student at Auckland University
Business School, and his lecturer Brian Karlson. Since then, the business has created a new market in NZ, successfully
contended against a handful of competitors in Australia and recently gained ‘first mover’ advantage in the US market.
Earlier this year, Transfercar raised $450,000 private investment from US entrepreneur Dennis Round to fund their
expansion into the US market. Since its launch in August, the concept is winning fans in America with Transfercar having
recently been featured in popular websites Lifehacker.com and Springwise.com and gaining ground with domestic US
roadtrippers.
The company is planning to consolidate the US market and then look at other opportunities globally.
Meanwhile back home, this summer is set to become another busy one for Transfercar as there are record numbers of
relocation deals currently advertised on the website.
ends
About Transfercar
Transfercar is New Zealand’s leading car relocation service, enabling travellers to get a free one-way car hire while
helping rental car companies reposition their fleet. It has recently successfully launched in the US.