CPA Australia, QSuper, Hardie Grant Publishing and Trustpower Take Home Sitecore Customer Experience Awards
Coveted awards recognise excellence in delivery of Sitecore digital experiences
Sydney/Auckland – 3 November 2014 – Sitecore <http://www.sitecore.net/, the global leader in customer experience management, has announced the 2014 Customer Experience Award winners for
Australia and New Zealand.
Now, in its seventh year, the Sitecore Customer Experience Awards recognise the leading companies who use Sitecore to
create amazing experiences for every customer that engages with their brand across every channel. Sitecore’s experience
platform combines best-in-class web content management with marketing automation, email marketing, social media,
e-commerce, optimisation, and analytics into a single, unified solution. As in previous years, the 2014 award winners
relied on Sitecore’s software to drive web campaigns <http://www.sitecore.net/Products/Web-Content-Management.aspx? and digital marketing <http://www.sitecore.net/Products/Digital-Marketing-System.aspx? strategies to meet business goals, representing excellence across verticals and business applications.
The Sitecore judges considered creativity in the use of Sitecore’s capabilities to deliver outstanding and
transformative business results, integration with applications, multichannel engagement and overall site visitor
experience.
This year’s Overall Winner was CPA Australia <http://www.cpaaustralia.com.au/> , one of the world's largest accounting bodies with a membership of more than 150,000 finance, accounting and
business professionals. CPA Australia deployed Sitecore’s Experience Platform to personalise the customer’s digital
experience while increasing efficiency through the reduction of manual effort and targeted marketing content. The
organisation also aimed to increase click-through rates, conversions and acquisition of new members and sales of
professional development products. Following the Sitecore deployment, CPA Australia has delivered an improved customer
experience combining in-house skills and out-of-the-box functionality through:
- streamlining content for new member acquisition and increased click-through rates.
- personalising new member acquisition event pages by location which lead to increased registrations.
- promoting the self-service of a key administrative task (exam scheduling) to a specific user group going through an
enrolment process and reduced internal resource effort.
- increasing exposure of messaging to its tertiary and young professional audience by assigning users to this persona
based on browsing patterns on the CPA Australia website.
CPA Australia was also awarded the Best Use of Web Personalisation Award.
New Zealand energy and telecommunications company, Trustpower <http://www.trustpower.co.nz> , and partner, Cucumber took home The ROI Award and Retail, Wholesale and Consumer Goods Award for its recently
launched website which has transformed the company’s digital presence and positioned it as a leading multi-utility
provider The site, built on Sitecore, integrates with Gentrack Velocity (back end ERP system) and the Trustpower product
catalogue. The site has been built using responsive technologies to ensure new and existing customers can transact and
engage with Trustpower across any device.
Using Sitecore, Trustpower has been able to deliver an outstanding experience for customers by making it easy to explore
and select relevant services, view account data across all service lines in one place , access useful and relevant
content in terms of selecting services and managing the utility account; and providing access to online tools for adding
and changing services. At the same time, Trustpower’s marketers can easily create and personalise content, as well as
establish and run targeted campaigns, and optimise content while reacting to market changes much faster.
QSuper <http://qsuper.qld.gov.au/> , Queensland’s largest and oldest super fund, with over $50 billion in funds under management, and digital agency,
Deloitte Digital were awarded both the Business Transformation Award and the People’s Choice Award for its new member
portal. Deployment of Sitecore Content Management Solution (CMS) has enabled digital transformation at QSuper by
providing mass personalisation, improved analytics and the facilitation of key interactions with enterprise applications
and third parties. These services have been developed with Sitecore as the base and allow straight through processing to
back end systems. As one of the only fully responsive self-service superannuation portals, QSuper can now dynamically
change content, surface relevant products and services through targeted messaging and customise an individual’s
experience.
At the same time, QSuper now has a foundation capability to deliver solutions personalised to members’ needs. From a
member engagement perspective, the new solution has provided QSuper with the capability to personalise the online
experience to specific member segments while at the same time being able to control and manage online content and
functionality with minimal cost.
QSuper was also awarded the Best Systems Integration Award.
For their cutting edge ability to convert the traditional cookbook into a digital subscription service, the Digital
Innovator Award went to Hardie Grant Publishing and digital agency, Deepend, for Cooked.com.au.
Deployment of Sitecore Experience Platform has enabled Hardie Grant Publishing to launch Cooked.com.au as a digital subscription service with designs on disruption. Cooked allows users to access an ever-growing library of
complete cookbooks by some of the best chefs and authors in the business. You can browse a book in the way it was
published, but on any device. You can take your cookbook collection on holiday, to a friend’s house or just to the
supermarket. Cooked preserves the emotional impact and design intent of the physical cookbook, but in super-contemporary
digital form.
“These awards recognise organisations which have invested in digital business transformation and as a result have reaped
a very positive return in consumer response. We are delighted to see our technology solutions adopted successfully
across diverse vertical markets, a testament to Sitecore’s flexibility to drive rapid personlisation and market
acceptance. We are delighted to formally recognise our customers’ achievements through these awards and look forward to
working closely with our partners and customers in the year ahead to deliver ongoing, exceptional value,” said Robert
Holliday, Managing Director Australia and New Zealand, Sitecore.
ends