New Spark Strategy Boosts Kiwi Tech Firm Profits
A new strategic direction from digital services company Spark has provided a significant boost for one local tech
company.
Optimizer has recently entered into partnership, which allows Spark’s SME customers to utilise their Swipe Reader mobile
payment solution.
As a result of this partnership, Optimizer grew its total customer base by 44% and experienced an increase in daily
settled funds from transactions made through its wireless payment devices by 60% - within just one month of the launch.
The K1 Swipe Reader device is a wireless credit card and EFTPOS terminal which connects to a merchant's smartphone or
tablet via Wi-Fi or cellular data connection, allowing them to take payments from customers.
Group CEO of Optimizer Manas Kumar says the device is popular with tradespeople and retailers who have a need to
transact away from their office, or as way of reducing queues for payment around the traditional cash register.
Kumar says Spark had seen first-hand how its Swipe point of sale technology was making a difference to small and medium
sized businesses.
Spark GM for Home, Mobile and Business Jason Paris notes how Spark’s rebrand reflected the telecommunications provider’s
move into a new era within the industry.
“Our rebrand was about signalling a fundamental change for our business. As technology evolves rapidly, SME’s that don't
have in-house IT support can face challenges when it comes to keeping up with the latest advancements. Now we can fill
that gap,” he says
“Spark Business Hubs have the core expertise to research and evaluate which new tools and technology can add real value
for our customers, and the relationships they have with their customers.”
"Latest generation payment hardware such as that provided by Swipe is a great example of where we can connect our
customers to a tool that makes it easier for them to do business. The Swipe Reader can make a real difference to the
cashflow and operating efficiency of New Zealand’s SME’s,” says Paris.
Kumar says the partnership provided Optimizer with an established distribution channel where business customers could be
made aware about the product benefits in the context of their own enterprise.
Optimizer provides mobile payment solutions to thousands of SME’s around the world including Asia Pacific, Europe, the
Middle East and Africa.
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