.99 and Warehouse Stationery Make Back To School a Success
Auckland, 25 March, 2014 - For many New Zealanders, the end of January marked the conclusion of their annual holidays,
and the return to work, with Christmas and the retail spirit a fading, distant memory.
For Warehouse Stationery and its agency partners .99, one of the biggest events of the year was about to commence, with
the nationwide return to school.
Accordingly, .99 developed a crisp campaign featuring a fresh TVC, cinema, print and direct marketing that deftly
targeted both mums and kids and encouraged them to maximise the benefits of shopping at Warehouse Stationery’s 63 stores
throughout the country.
Through a combination of clever graphics, tight design and consistent messaging, the .99 ‘Back to School’ campaign
reaffirmed the fact that Warehouse Stationery has the biggest range of products, at the lowest prices and is available
in an environment that has everything required to make getting back to school simple and fun.
Warehouse Stationery, Head of Marketing, Cathy Atkins comments: “Building on the success of our rebranding back in July
2013, our ‘Back to School’ campaign received a fantastic response. Customers have responded well to both and our
business performance reflects this, including achieving our 18th consecutive quarter of same store sales growth.”
.99 and justONE Managing Director Ben Goodale says: “As was the case with our earlier efforts on the Warehouse
Stationery relaunch, pretty much everything was handled in-house, a feature of our business that more and more clients
are gravitating towards and making use of. It proved that cost effective retail advertising can be fun and fresh, even
when it has to have a compelling ‘buy now’ message”.
Craig Whitehead, Chief Creative Officer of .99 and justONE, added “We’re really pleased with the end result: it was
colourful, contemporary and all the feedback we’ve received suggests it did a stellar job of showcasing everything you
need to head back to school in an interesting and enjoyable way.”
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About .99
Established in 2003, .99 is now widely regarded as the leading retail specialist advertising agency in New Zealand, with
a team of 120 staff providing creative ideas and production services to more than 15 of the country’s top retail brands.
In 2013, .99 merged with pre-eminent, award winning one-to-one specialist agency, justONE, creating a combined entity
that also offers expertise in CRM, loyalty, database marketing and more. Both are part of the Clemenger Group,
Australasia's largest, most successful marketing communications company comprising more than 50 diverse advertising,
marketing and related specialist units in Australia and New Zealand.
ENDS