South Island Farmer of the Winner's Field day
One of New Zealand’s most successful primary producers will share their ideas, learning and innovation at the Lincoln
University Foundation’s South Island Farmer of the Year winner’s field day next month.
Peter Yealands, of Yealands Wine Group, won the prestigious title for the 2013 season and will host the field day at the
Yealands Estate Winery near Seddon, Marlborough, on Thursday 13 February.
Lincoln University Foundation Chairman Ben Todhunter says the informative programme planned for the field day will have
practical relevance for farmers and other producers across the primary industries.
“This field day is not just about wine making,” says Todhunter, “it’s about the clever thinking, entrepreneurship,
business strategies and people management that have gone into this business. Participants will get an insight into how
Yealands, during a period of only some five years, has become New Zealand’s sixth largest wine exporter; collecting
along the way a fistful of industry awards for the wines and for such things as tourism, business achievement,
environmental management and sustainability.”
Todhunter says that Yealands justifiably won the ‘famer of the year’ title for the way they had looked at all aspects of
their business, often finding better and more environmentally sustainable ways to do them.
“Whether someone is growing crops, wool or meat or producing milk there will be learning opportunities of real value to
their business at this field day. We encourage all farmers and people from allied primary industries to attend.”
ENDS