Media release from Liberty Stage
When it comes to Innovation, Disruption is the Key
His work profoundly influenced Apple co-founder STEVE JOBS, Business Magnate MICHAEL BLOOMBERG and Intel CEO, ANDY GROVE – some of the greatest business leaders of our time and his Disruptive Innovation Theory has defined 21st century
business.
“Truly disruptive innovation — the kind that creates new markets, opens up new ways of looking at problems, and greatly
expands wealth — is in short supply, and that is what is dragging the current economy. There isn’t enough innovation
because business leaders and managers have become too focused on short-term gains.” Clayton Christensen
Harvard Business Professor Clayton Christensen, the world’s foremost authority on innovation strategy and growth, the author of one of the most provocative and
important business books of all time, "THE INNOVATOR’S DILEMMA" is coming to New Zealand to deliver a one- off seminar for business leaders.
Christensen revolutionized conventional thinking on traditional business models when he wrote ‘The Innovators Dilemma’ based on a radical idea that great companies fail precisely because they do everything right.
“ The puzzle that I was trying to understand was that most companies which are widely regarded as unassailable, are to
be found, a decade or two later, in the middle of the pack or at the bottom of the heap…. how was it that even the
smartest people find success so hard to sustain? I reached the strangest conclusion is that there truly is an
innovator’s dilemma. ‘Doing the right thing’ will kill you.”
Professor Christensen states that industries have been for too long now focusing on the wrong metrics - on the cost
cutting ‘efficiency’ innovations instead of disruptive innovations, which are the lifeblood of a growth economy.
Given the wealth of knowledge that Professor Christensen brings to this area, and with innovation being a key driver
for both government and business, New Zealand business leaders have now a rare opportunity to learn from the word’s most
influential business thinker on Innovation Strategy and Growth:
Disruptive Innovation & The Role of Management
Clayton Christensen, November 4, Sky City Convention Centre, Auckland
Book at: www.businessinfluentials.com
ENDS