Webb’s Launch New Facebook Only Auction Platform with a No Reserve 1ct Diamond
New Zealand art auction house Webb’s is auctioning a no reserve 1ct diamond
via the Facebook-only auction app BuddyBid – an app co-founded by Webb’s managing director Neil Campbell.
BuddyBid was launched in May 2012 as a means of “solving the need for brand owners to better monetize their social
communities in a more engaging and viral way.” One of the early supporters of BuddyBid was Internet mogul Kim Dotcom.
“We've built a simple and transparent auction platform that lives within the most connected and communicative
environment to have ever existed,” explains Campbell. “Combine this with the simple truth that goodwill and trust
between people makes for better dealings, and you have BuddyBid.”
BuddyBid has the potential to become a major platform for the sale of collectables online. As more businesses embrace
the benefits of social media, the demand for greater exposure via social media platforms such as Facebook can only
With the app being used in over a hundred countries already and all kinds of business exploring apps expect to see more
brands setting up their own auction platforms.
Cruise liner companies selling last minute cabins to their fans and friends of fans, Media companies auction distressed
inventory to their favoured clients, Starship foundation auctioning off art to raises funds.
Expect to see more fine jewels being auctioned via Webb’s Facebook page in the near future.