INDEPENDENT NEWS

Outsourcing Marketing Network Boosts Auckland Team

Published: Tue 6 Aug 2013 01:59 PM
Unique Outsourcing Marketing Network Boosts Auckland Team with Senior Appointment
VOLOM, the company making big marketing ideas and resources a possibility for more than just big business enterprises, is growing its nationwide team with the appointment of senior marketing professional Brian Scott.
The steady growth of VOLOM as a specialist provider of outsourced marketing resources is testament to the company’s unique offering in a tough business environment, says VOLOM founder Paul Wilkes.
“Brian’s appointment comes at an exciting time for the group. We’re continuing to see growing recognition and take-up for our marketing services which make real and effective marketing campaigns a reality for businesses that may previously have viewed a marketing department as out of their reach,” says VOLOM founder Paul Wilkes.
Ninety one per cent of employing enterprises in New Zealand are small and medium sized businesses, and a vast majority of those have no marketing department or staff member responsible for marketing communication initiatives, he adds.
“Through our VOLOM network, we’re able to give them every benefit of an internal marketing department, but without impacting on headcount or blowing budgets – we’ve proved it’s a winning formula.”
New recruit Brian Scott has over 20 years’ experience in blue chip organisations both locally and internationally. He has spent a number of years with Castrol and was most recently at St John in senior marketing and strategic development roles. An astute marketer, he is impressed with VOLOM’s efficient approach and accessibility to all businesses.
“I’m excited at the prospect of helping enthusiastic and entrepreneurial Kiwis to grow their businesses and their brands with strategic thinking, good planning and customer-focused marketing programmes. The unique VOLOM approach allows these clients to access top notch creative and marketing services, in ways they may not be able to do alone – I’m looking forward to helping make this happen.”
VOLOM offers a no obligation 10 minute online marketing audit at www.volom.com, a tool that provides businesses with a quick snapshot of their current marketing activity.
About VOLOM
VOLOM specialises in providing outsourced marketing resources for small and medium sized New Zealand businesses across diverse industries. Created by mathematician and former Saatchi and Saatchi advertising specialist Paul Wilkes, VOLOM is an industry first business model offering SMEs marketing expertise and resources previously available only to large companies, without the high cost.
VOLOM is built on a network of marketing professionals, initially started in Auckland and rapidly growing to a fully national network. For less than it costs to take on one full time employee, VOLOM clients are delivered a marketing department for a set number of hours each week to suit their needs. VOLOM provides the full spectrum of marketing expertise from brand identity to direct marketing and everything in between – all managed from an office of experience marketing experts.
ENDS

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