4 April 2012
Nosh Gets Its Bottler: Affordable milk for consumers here to stay
Affordable milk will be available indefinitely at all six Nosh food market stores from April 16 following a bottling
agreement announced today.
Nosh director Clinton Beuvink says the company has signed a deal with Green Valley to bottle milk under the Nosh
Essentials own-brand label.
Green Valley produces a wide range of milk, including organic milk, and is based in Mangatawhiri just south of the
Bombay Hills. The company is the largest privately owned organic dairy farm in New Zealand and is managed by dairy
industry identity Corrie den Haring.
Nosh Essentials milk will retail at $2.49 for two litres, around half the price of branded milk advertised by a big
supermarket chain (52.5 per cent of Anchor Milk Standard Blue at Countdown.co.nz ($4.74 / 2 litres), 03 April 2012).
“Milk is finally more affordable for New Zealand consumers on an on-going basis,” Mr Beuvink says.
“Green Valley milk is a high quality product. The company is widely recognised as one of the leading dairy farms in New
Zealand with the highest quality milk. It has a fresh-from-farm approach with the supplier mid-way between our Auckland
and Hamilton food market stores. We couldn’t be more delighted to secure them as our supplier.
“It has been a costly exercise for us but it is worth it now we have achieved our goal of a sustained reduction in
price,” he says.
Green Valley is very supportive of the move: “We’re pleased to be supporting Nosh in its private label venture,” says Mr
den Haring.
Nosh reduced the price of milk to $2 for two litres in its six food market stores in early February in protest against
excessive industry mark-ups on milk.
The company extended its discount offer in to March and has continued to receive wide consumer support for the idea. It
has sold hundreds of thousands of bottled milk at the reduced price in seven weeks.
Nosh Essentials (2 litre bottles) will be available from Monday 16 April in blue, light blue and trim varieties in all
six Nosh food market stores for $2.49.
For store locations visit www.noshfoodmarket.com.
About Nosh:
Nosh Food Market presents a new market-style concept in food shopping bringing together the authenticity and expertise
of butchery, bakery, delicatessen, the greengrocer and more under one roof.
Nosh focuses on quality fresh food and produce at affordable market prices appealing to modern household shoppers. It
employs qualified, food-loving people, all experts in fresh produce who enhance the Nosh shopping experience.
Nosh stores are located in Glen Innes, Greenlane, Mt Eden, Ponsonby, Matakana and Hamilton. The Nosh Food Market concept
was created by Clinton Beuvink and Chris Moore in 2006. Both Beuvink and Moore have extensive and wide ranging grocery
and retail marketing and management experience.
ENDS