Kiwi Ingenuity challenges multinational technology
CEMIX a New Zealand owned and operated building products manufacturer, using the finest of locally sourced material
combined with kiwi number 8 wire mentality is challenging the multinationals by launching market leading innovative
products produced at its ISO9001 quality assured facilty at Onehunga in Auckland.
CEMIX has had a highly awarded 2011, being a finalist in the annual Green Ribbon Awards by the NZ Government Ministry of
Environment, finalist in the Annual Hardware Awards and featuring in the Deloittes Fast50 fastest growing companies’
index.
CEMIX’s latest product innovation called Rubberflex is a revolutionary flexible light weight new tile adhesive for walls
and floors, for most tile type indoors and outdoors, that will provide, kilogram for kilogram, up to 20% more
coverage/spread-rate than most other similar products available in the NZ market. This now means, metre for metre,
applicators will be using LESS adhesive but, kilogram for kilogram, fixing more tiles per M2. This translates CEMIX
RUBBERFLEX into a truly path breaking innovative product providing unmatched value and performance.
Paul Castle of Tileworks, one of New Zealand’s largest tiling contractor says ; ‘We initially trialled RUBBERFLEX for
fixing 60 M2 of 450 x 450 porcelain tiles onto a typical poured concrete slab complete with the usual ups and downs. Our
Tilers were immediately surprised at how easily the adhesive combined and mixed and the fact that they got two and a
half buckets of adhesive from the one bag. Our measurement of the job gave us unmatched real coverage. Our Tilers have
accepted RUBBERFLEX with not one complaint or moan which probably says a lot about the quality of the product.’
Alan Polkinghorne, Business Development Manager at CEMIX, states, ‘innovation and creative breakthrough thinking process
is synonymous with CEMIX. This product is based on a hi-tech rapid drying formula which will allow the Tilers to grout
faster than conventional products available in the market’.
Tony Park, one of NZ’s most respected and experienced tiling professionals said: "CEMIX RUBBERFLEX is one of the most
revolutionary tile adhesive products in many years, as it delivers everything that a Tiler expects, but using less
product. The difference is that it spreads much further, kilogram for kilogram, thereby delivering up to 20 per cent
more coverage than most standard tile adhesives."
Architects and specifiers seeking more environmentally sensitive builds will also welcome this eco-friendly VOC tested
option, as 15 per cent of the raw materials have been recycled. Since this product is made in NZ and not imported from
Australia or Europe, this points to a comparatively low Carbon Footprint in transportation costs.
For more information visit www.cemix.co.nz
ENDS