LEWIS PR Defines 12 Essential PR Techniques In Global Guide to Digital Communications
- Analyses the international digital professional’s skill set from SEO to content, from community to crisis management -
AUCKLAND – 31st January 2012 - LEWIS PR, the global digital communications agency, has launched a guide to 12 essential techniques of modern PR.
‘The Changing Face of Communications’ shows how the techniques are applied to each of these areas:
• Communicating in real-time
• Incorporating SEO into PR
• Evaluating campaigns
• Deploying video
• Word-of-mouth marketing
• Corporate blogging
• Event-based community management
• Content creation
• Crisis management
• Optimizing web sites for conversions
• Internal case building
• Online influencer communications
“It’s hard to prioritize the skills that matter most because the change is profound and continual,” said Chris Lewis,
CEO at LEWIS PR.
“The industry is split between those who know the solutions - and the establishment - those who know the problems. This
book is an attempt to bring them together.”
The Changing Face of Communications is authored by LEWIS practitioners from 25 offices around the world. Each article
includes tips to help communicators in their daily roles.
Each article in the book is also a bite-sized summary of one of the company’s digital communications training modules.
Every staff member undergoes a combination of online and in-persontraining to enable them to deliver fully integrated
digital campaigns.
The book is available here.
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