A Chance to Stand Out With a Unique Customer Experience
Chris Bell
October 31, 2011
How do you develop and implement a customer experience strategy that will become your sustainable competitive advantage?
That was the question only 13 percent of respondents could answer in a recent US survey, however, 80 percent understood
the importance of a customer experience strategy to their business.
Chris Bell Managing Director of Customer Experiences a company that specialises in developing customer experiences and
founding Director of CEMNZ an organisation dedicated to promoting, encouraging and supporting excellence in customer
care said that the percentage of organisations in this country that had the knowledge and expertise in this area would
be far less than 13 percent.
Bell said this was concerning in today's highly competitive market where building employee & customer loyalty and positive word of mouth should be a priority.
To improve business knowledge and expertise in this vital area Bell has developed a unique two day programme called
Customer Experience Development (CED) designed to give customer experience managers the methodology and skills to put in
place a successful long-term customer experience strategy.
Bell said the 3 stage programme will be available via both public and in-house workshops and includes on-going support
as participants work through the development process.
The benefits to a business are many including:-
• Increased employee engagement & loyalty
• The ability to attract the right people
• Increased customer loyalty & word of mouth
• The ability to capitalise on the creativity of employees
• Takes the focus off price, increasing margins
• The ability to reduce marketing & recruitment costs
NZ Business understands the value a unique customer experience can deliver. The opportunity to learn how to develop such
a strategy is now available. This leaves business with a clear choice, focus on your customers and the quality of
experience you consistently deliver or continue to operate in the “world of sameness”
ENDS