Media release
October 24, 2011
C’est la vie says L’Oréal NZ
Mon Dieu! There is a French team in town that is celebrating last night’s All Blacks’ victory.
The team at L’Oréal New Zealand has made clear its feelings about the RWC 2011 win for New Zealand on a billboard close
to the company’s head office in Penrose.
The black and white billboard applauds the result with “in French we say ‘magnifique’, here we just say ‘awesome’.
Congratulations to the Champions from the L’Oréal team”.
L’Oréal New Zealand General Manager Consumer Products Division Jean-Dominique de Ravignan says everyone loves a winner,
but the French know how to lose gracefully.
“We salute the mighty All Blacks and believe there is no better way to show our respect for the team than with a
billboard that shows the world how we feel.”
C’est la vie!
Ends
Issued for L’Oréal New Zealand by Pead PR