Top selling brand of Rice Bran Oil in New Zealand
Reactive, an award-winning digital agency, has partnered with Hansells Food Group, a leading New Zealand based
manufacturer and exporter, to produce a unique website for Alfa One, the top selling brand of Rice Bran Oil in New
Zealand.
Rice Bran Oil is considered to be the world's healthiest edible oil. Sales of "Alfa One" Rice Bran Oil have dramatically
increased over the past few years as consumers discover its qualities as premium cooking oil with added health benefits.
"Alfa One is the number one selling rice bran oil brand in New Zealand and is also enjoying tremendous success in
Australia, Canada and the UK" said Susan Harvey, Senior Brand Manager for Hansells Food Group. "We wanted our new
website to make Alfa One Rice Bran Oil engaging for our customers – and at the same time personalise the online
experience based on their geographic location. As a global digital agency with expertise in multi-region website
development, Reactive is the ideal partner for Hansells."
"Reactive embraces innovation in our client's work to deliver successful results and the highest level of client
satisfaction" said Richard Ram, General Manager of Reactive Auckland. "We provided Hansells with an effective solution
where all the Web sites could be managed on a single dashboard and give Hansells the freedom to integrate the website
into any other local campaign they are running". The new Web site is already proving to be a success with site traffic
up by 51%.
Localised Web sites for Alfa One are now available for New Zealand, UK and Australia with international sites with local
language content being released soon.
About Reactive
Reactive is an award-winning digital agency that provides digital strategy, user experience, web design and development
services. It is a growing company that is proud to be 100 per cent independent and has been awarded globally for its
creative excellence and technical innovation in the online space. Reactive has offices in Auckland, Sydney, Melbourne,
London and New York. More info available at www.reactive.com
About Hansells Food Group
The Hansells Food Group is a traditional food company with modern values. We have a passion for producing innovative and
quality food products – good food the way it should be. Hansells Food Group has offices in New Zealand, Australia,
United Kingdom and Canada. Visit www.alfaone.com for information on Alfa One or www.hansells.com for Hansells Food Group.
ENDS