IFA appoints new professional development director
14 July 2011
IFA's innovative professional development approach accelerates with appointment of new professional development director
The Institute of Financial Advisers is delighted to announce the appointment of Joe Grayland into the new role of
Professional Development Director.
Grayland will be responsible for establishing and delivering a comprehensive new professional development programme to
the IFA and its members including an online learning programme, webinar and webcasts.
Grayland joins the IFA from the New Zealand Institute of Chartered Accountants where he was Director of Professional
Development. IFA chief executive Peter Lee says Grayland has an impressive background in continuing professional
education and curriculum management. During his time at NZICA, Grayland successfully delivered a number of projects to
the benefit of its 32,000 members.
"Joe has an in-depth knowledge of the needs of professional bodies and adult learning which is second to none. He has
particular expertise in online and webinar learnings both of which are critical to our future, and has been integral to
establishing structures at other member institutions to determine how they interact with external providers."
Prior to joining NZICA, Grayland was the Director of Liberal Studies at the Boston Architectural College and Education
Manager at the NZ Institute of Architects.
"We could not have wished for a better person to join our team and I looking forward to announcing the many exciting
things that Joe and the Professional Development Committee will be able to roll out to our members in the coming
months."
In May, the IFA announced the launch of a new professional development (PD) structure to provide members guaranteed
access to ten hours of professional training, regardless of where they live via the delivery of information by webinars,
webcasts and online learning facilities.
As a result of the new initiative, the IFA announced a new "bundled membership" package. "This is exciting as it means
CPD will be available to all our members regardless of where they live. To our knowledge it is unique in NZ and overseas
with no other professional body embarking on such a comprehensive project."
Lee says the industry is moving into a new era and the IFA will continue to set and lift standards. "This requires a lot
more work than we have previously undertaken in the area of professional development. Now is the right time to take
someone on board someone to set up the structures, find out what our members need and deliver a comprehensive PD and
continuing PD (CPD) structure to our existing programme."
Grayland commences his role on 15 August.
ENDS