National Study to Address Biggest Kiwi Tech Issue

Published: Thu 12 Nov 2009 04:00 PM
12 November 2009. Christchurch. – Discovering the marketing magic behind New Zealand‘s best technology exporters is the drive behind a benchmarking study of sales and marketing strategies.
Concentrate Limited and PricewaterhouseCoopers today launched the second annual “Market Measures” survey online at http:// and invited technology-based companies to participate.
“The main obstacle to New Zealand becoming more of a technology-based economy is not coming up with great ideas - we are already good at doing that, it is coming up with best ways of selling them to the world,” says Concentrate’s managing director Owen Scott.
“Our 2008 study revealed Kiwi technology companies were aggressive marketers but didn’t follow the best practice of their US counterparts.
“We want to gather more evidence in this study of what strategies are important to building more technology companies of international scale.”
Mr Scott said a number of industry and government studies have pinpointed sales and marketing as a key weakness.
Mr Scott encouraged New Zealand-owned providers of technology products and services to participate at http://
Results of the survey will published in March 2010.

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