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Can SEO beat recession for NZ companies

Published: Wed 16 Sep 2009 03:14 PM
Can SEO beat recession for NZ companies.
The economic downturn has affected complete global economy. Whether it is big businesses or small, recession has drastically cut down sales and revenue. The budgets have shrunk. Most NZ business companies are battling to gain some hold of the dwindling market. There are numerous business in process of closing down or severe downsizing.
But there is always a silver lining to every dark cloud. This recession has opened a new line of sales and marketing for most business companies. Online sales and internet marketing is catching in a BIG way. There are two main reasons for this trend. First - online marketing is cost effective with very minor expenses. Secondly the reach is global almost 24/7 through out the world.
Search engine Optimization –SEO in short is the beacon for online marketing Its not just enough to have an online presence when everyone is jumping the band wagon. It is more important to have a significant branding and powerful identity on the web.
SEO is the key to making your website rise in ranking in search engines so that targeted people can find your website when they search for your type of products or services. The most ideal situation for any business is the meeting of supply and want. This is achieved by SEO.
But it is not easy to fight competition with SEO. This requires sustained efforts continued over a period of time with patience. Starting from meta tags , relevant keyword, rich content to building links ,it is a mind boggling task which pays rich dividends.
Get a Professional SEO expert to do the basic SEO steps for your website like keyword rich meta tags, alt tags, keyword rich content, site map, W3C approved coding.
Once the basic SEO is done take over your website under guidance of an SEO expert. This way no one will fleece you yet you can take your website to great heights.
The best way for SEO is to take consultation and do SEO for your website yourself as you know your website, your business and your target clientele in best way.
A brilliant example for sustained SEO success is Logo Design New Zealand which is an Auckland based graphic design company. The company decided to take the bull by its horns. All SEO techniques were implemented step by step in a sustained efforts. After 2 years of excruciating hard work which drove the SEO people up the wall, the Logo Design New Zealand website is on top of Google for each and every relevant keywords.
Search for logo design in NZ pages
http://www.google.co.nz
The website
http://www.logodesignnewzealand.co.nz
is on top.
.Finally SEO is a major tool for increasing targeted traffic to your website.The cost is much less as compared to offline sales and marketing options. The only catch is that it requires continued and sustained efforts. But then so do all the marketing options.
Online advertising and offline marketing techniques not just cost money but need lot of time and efforts. SEO is more cost effective and excellent for startup business.
Choose a single keyword and focus your SEO on that. Like a carpeting business can focus on woolen carpets, a furnishing business on curtains , automobiles workshop on WOF so on and so forth.
Once a keyword is conquered then related keywords are easy to achieve. The keywords are the terms people use to search for you and play a major role in growing your business.
SO Break the Barrier and Hop on the to SEO Wagon!!!
Rajita M
ENDS

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