12 November 2008
nzherald.co.nz leads the way with Election coverage
nzherald.co.nz has recorded a record audience and traffic week thanks to its extensive coverage of the US and NZ
From Monday 3 November to Sunday 9 November 894,610 unique browsers generated 15.48 million page impressions as they
turned to nzherald to see the very latest results, opinion and analysis.
Jeremy Rees, publisher of nzherald.co.nz says “The interest in the US election on nzherald was just incredible - hour by
hour the momentum built as readers came back to watch history in the making.”
Then on Saturday evening focus quickly switched to the New Zealand election with 72% of the New Zealand Election page
impressions taking place between 7pm on Saturday and Monday afternoon. Sunday 9 November recorded the best ever traffic
for a Sunday.
Rees continues “As soon as the polls closed we saw readers go online to follow the electoral results. This is a real
shift in the way New Zealanders consume their media showing that an event typically dominated by TV coverage has a
strong place online.”
The week also saw record traffic on nzherald’s mobile phone site and the number of visitors who viewed a video.