What a wonderful web we weave
The Auckland Chamber of Commerce warmly invites you to its next Creative Entrepreneurs evening to meet the dynamic
founders of Silkbody and hear how their magical business story has weaved through the world to crack outdoor and
lifestyle markets.
Created six years ago in Dunedin by father and daughter team, David and Emily Cooper, Silkbody has gone on to become one
of this country’s hottest export properties and global icons. The brand has penetrated Australia, Iceland, Chile,
Germany, the UK and is on the cusp of entering the Asian and wider European markets.
In their own words, "At Silkbody we are passionate about developing silk clothing for a new generation. In today's world
of petrochemical dependence, it’s important to be able to wear clothing that's completely natural. Each Silkbody garment
carries the story of its evolution from nature - from the finest fibre spun by the tiny silkworm, to the incredibly
lightweight, luxurious finished garment. Once you discover Silkbody you won't want to wear anything else against your
skin."
Aspects of David and Emily’s journey that will be covered include challenges faced in IP, manufacturing in China,
branding, product development and growth management.
Ride the Silk Route rollercoaster from a back room in Waikouaiti to the international market place as you soak up the
intriguing story of Silkbody.
Creative Entrepreneurs is a platform to explore business vitality among young, innovative and energetic New Zealanders.
Mingle with high-flying business personalities as you sample fine wines and canapés and hear an inspirational speaker
share their classic Kiwi success story.
Creative Entrepreneurs is proudly sponsored by Villa Maria.
Date: Thursday 6 November
Time: 5.30pm - 7.00pm
Venue: Orams Marine Boatpark, 142 Beaumont Street, Westhaven
Tickets: Members $42.00 + GST, Non-members $64.00 + GST
ENDS