Celebrities from Jack Johnson to John Key in Support of Good Water
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Tiki Taane
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Mark Inglis & Grant Hall
Media Release 8 September 2008
Celebrities from Jack Johnson to John Key in Support of Good Water
It may be one of the little guys competing against the larger players but as it celebrates its first birthday The Good
Water Company has found over the past year a number of high profile people have been in support of the company’s
environmental aims. From international celebrities such as American singer Jack Johnson to local who’s who Tiki Taane,
Peter Urlich, Oscar Kightley, Mark Inglis, John Key and John Banks the positive feedback has surprised even Good Water
CEO Grant Hall.
“It’s humbling to have such high profile people tell us they like what we are doing. I think there is so much awareness
around sustainability now that Good Water is a product of the times,” says Hall.
Good Water is New Zealand’s first environmentally sustainable water bottle that looks and feels like plastic yet is made
entirely from vegetable matter. This means that when the water bottle has reached the end of its useful life cycle
consumers can then dispose of it with the knowledge that it will ultimately break down and not harm the environment.
The bottle was developed with input from the Sir Peter Blake Trust. Good Water supports the Trust by donating a
percentage from the sale of every bottle sold in order to help fund the Trust’s environmental education programmes for
young Kiwis.
“Our goal is to have raised $1 million for the Trust by 2012. It forms a nice loop using an environmental initiative
like Good Water to help fund teaching kids about the environment,” says Hall.
Dubbed The Good Water Project, the objective is to also recycle the bottles. Good Water currently recycles the bottles
from its home and office delivery service launched earlier this year by sending them to a recycling plant in the North
Island.
“The aim is to help reduce the overwhelming amount of plastic bottles being sent to landfill each year in this country.
Currently all plastic bottles put out for collection in New Zealand are bailed up and exported to Asia, with the rest
going to landfill as they do not biodegrade or break down,” explains Hall.
He says that although more Kiwis are still needed to get behind The Good Water Project there has been a groundswell of
interest with many Kiwis logging onto the company website (www.goodwater.org.nz) to find out more.
“What we have achieved as a company in such a short space of time is a testament to the innovation and drive behind the
Good Water vision for sustainability, which is obviously shared by many Kiwis. As more people learn about what we are
doing we find they are becoming emotionally connected to the project and are voluntary advocates in the marketplace.
We’re touching people from all walks of life with the vision we have for this project.”
ENDS