Media Release
Secret Unveiled: LG Launches Third Black Label Series Handset LG Secret
26 June 2008: LG Electronics, worldwide leader in mobile communication technology and design, announces the launch of
the third LG Black Label Series handset, LG Secret (KF750).
Following the success of its predecessors, LG Chocolate and LG Shine, the third model from the LG Black Label Series
includes an innovative design and enriched technological features including one of the slimmest profiles for a 5
megapixel camera phone at just 11.8mm. The phone was developed to satisfy the refined tastes of trendsetters who desire
a sophisticated design with an enduring elegance.
The name Secret symbolises a slender and stylish handset that does not compromise the benefits and convenience of LG's
smart, digital technology. The meaning of the pet name, 'LG Secret,' is to tantalise the user with the phones features
and explore the inner workings of the handset that will never go out of style.
"The success of the previous models in the Black Label Series confirmed that consumers are looking for timeless
elegance, personal style and digital sophistication with their mobile phones," says Carli Wilson, Marketing Manager of
LG Electronics Mobile Communications. "LG Secret is designed to diversify the way users interact with their handsets."
Timeless Style
LG Secret will always look new thanks to the materials incorporated into the phone. Carbon fibre, one of the strongest
composite materials used in aerospace and high-performance automotives, adds to the handset's durability without
compromising its sleek design. Tempered glass, adding sheen and strength, shields the front LCD with a polished
simplicity and enhances the quality of multimedia experience. Neon Touch Navigation buttons sensitively respond to
commands with illustrious effects in lavish blue.
Timeless Memories
Equipped with an advanced 5.0 megapixel camera built into one of the slimmest profile of any camera handset on the
market (at 11.8mm), LG Secret boasts 120 fps video and recording and playback. Timeless moments can be decorated with
powerful photo and video editing features including Morphing (facial editing) and SmartLight(tm) that automatically
adjusts the picture's light settings. Users can also take advantage of the Movie Maker software in the handset to create
their own music videos.
Timeless Entertainment
Entertainment features include Touch Media that takes advantage of the touch screen to directly access five multimedia
functions in a single button - music, photos, games, documents, and FM radio. Users can simultaneously flick through
photos on the screen while listening to music. Word, Excel and PowerPoint files are easy to open. Also inside are motion
games that have a gyroscope-like effect enabled by the accelerometer sensor. With a tilt or rotation of the handset, the
user can throw a dart, hook a fish, or navigate a maze.
Timeless Convenience
LG Secret makes life easier with Bluetooth auto-sync that automatically synchronises with the PC and users do not have
to be hassled by tangled USB cables. The Auto Rotating Display shifts the image on the screen for viewing in any
position. Simply switch your view from narrow to wide by holding the phone horizontally. The Auto Luminance Control
adjusts the screen lighting according to ambient brightness which results in viewing that is always clear. The third LG
Black Label Series handset even stays true to the fundamentals, with Voice Clarity technology that guarantees the user
with perfect sound quality even in a noisy environment.
LG Secret will be available in July from Vodafone retailers throughout New Zealand. RRP $899.
About LG Electronics
LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and
communications products designed to meet the diverse needs of fast-changing consumers. With consolidated sales of
US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000
employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications,
Digital Appliance, Digital Display and Digital Media.
ENDS