iPhone SDK Downloads Top 250,000
New App Store Available in 62 Countries
AUCKLAND - 10 June, 2008 - Apple today announced that downloads of its iPhone SDK (Software Development Kit) have topped
more than 250,000 since its launch on 6 March. The iPhone SDK provides developers with the same rich set of Application
Programming Interfaces (APIs) and tools that Apple uses to create its native applications for iPhone. Apple today also
announced that its amazing new App Store will be available in 62 countries bringing a breakthrough way for developers to
wirelessly deliver their applications directly to iPhone and iPod touch users around the world. Users can download
applications wirelessly and start using them immediately.
“Developer reaction to the features, power and simplicity of the iPhone SDK has been incredible,” said Philip Schiller,
Apple’s senior vice president of Worldwide Product Marketing. “We are seeing some truly amazing native apps from our
developers and think users are going to love the breadth and depth of the applications available from the App Store."
Leading developers such as AOL, Cisco, eBay, Electronic Arts, Epocrates, TypePad, Salesforce.com and Sega have
demonstrated impressive native applications developed using the iPhone SDK.
“The SDK allowed us to build a groundbreaking new AIM client in record time,” said Kevin Conroy, executive vice
president, AOL. “The platform’s elegance and ease of use has inspired our developers to create innovative new web and
SDK based experiences for iPhone and iPod touch.”
“The iPhone SDK has given us an excellent set of tools and APIs to create mobile extensions for FIM’s entire portfolio
of web brands including MySpace, IGN and Photobucket in the near term, and other properties such as FOXSports.com down
the road,” said John Smelzer, senior vice president of Mobile for Fox Interactive Media. “The popularity of the iPhone,
along with the high demand for applications, gives us an amazing opportunity to create groundbreaking mobile
experiences.”
“Cocoa-touch is a compact and robust application framework that handles all the heavy lifting for developers so they can
concentrate on building their applications in record time with the legendary Apple finesse we’ve come to expect,” said
David Krantz, president of YELLOWPAGES.COM.“ iPhone has been a game changer since it launched, and the availability of
our YELLOWPAGES.COM application on the App Store is going to make a great device even better.”
“As mobile developers with primarily J2ME and BREW experience, we were up and running with the iPhone within two weeks,”
said Jonathan Backer, manager of Mobile Engineering, The Walt Disney Company. “The hardware is stable and full-featured,
while the software development tools are intuitive and represent a level of polish rarely seen in the mobile arena.”
“Since the launch of the iPhone we have seen a steady rise in traffic to the MLB.com mobile site so it made perfect
sense to develop a rich client application for the App Store,” said Adam Ritter, vice president, Wireless Major League
Baseball, Advanced Media. “Our development staff was excited to work on an iPhone application and reported that the SDK
was robust and straight forward and contained helpful development tools. All combined we were able to expedite our
development and deliver an application we know baseball fans will enjoy.”
Pricing & Availability
The free beta iPhone SDK can be downloaded at developer.apple.com/iphone/program. Membership to the iPhone Developer
Program is available worldwide. Developers set the price for their applications—including free—and retain 70 percent of
all sales revenues.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in
the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning
computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone
market with its revolutionary iPhone.
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