MEDIA RELEASE 10 April 2008
Refreshingly Ginger Sheep Spotted in Ramarama
Driving past Ramarama on State Highway 1, just south of Auckland you could be forgiven for thinking you’d landed on some
foreign planet where all the sheep are ginger. Could this have been brought on by some bizarre strain of grass, honey
poisoning or maybe just simply a strange Autumnal change?
No it was a marketing idea by direct marketers Proximity Pulse for the new Frank “Damn Tasty Ginger Beer”. When you
think New Zealand, you think sheep, so what better way to incorporate the refreshingly tasty Frank Ginger Beer into the
local vernacular?
We asked a group of grazers how they like being propelled to super stardom a-la Frank Ginger Beer.
“Baaaa, we redhead sheep have been living in obscurity for centuries, but thanks to Frank Damn Tasty Ginger Beer we are
now, baaaaa, receiving a lot of attention, and so we should! My father was a black sheep and my mother was a white sheep
but all my brothers and sisters have red wool. Dad said it’s because there must have been ‘rust in the pipes’, baaaaa,”
says Lucille the Sheep, a resident of Ramarama.
The Frank Damn Tasty Ginger Beer has a fresh, real ginger and spicy taste. It’s as good as it looks and available in
375ml bottles in dairies, cafes and petrol stations everywhere, including south of Ramarama.
No sheep were harmed in the making of this experience. Only animal-friendly dyes were used
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