EMEX offers visitors more
The countdown is on to New Zealand’s biggest engineering and machinery industry showcase, EMEX 2008, held in Auckland
6-8 May.
“With just weeks to go, we’re delighted to be able to give people more detail on what they’ll see at EMEX,” says
organiser dmg world media‘s NZ Trade Marketing Manager, Rochelle Gray. “The showcase is technology, and there’s a lot on
show that’s new.”
Rochelle says that more than 135 exhibitors have already lined up for the event, with it looking likely to be full or
very close to it.
“A visit to EMEX will be well worth the time. Not only will you see the newest and best of what’s available in New
Zealand and overseas, but there are also many other attractions. Our Breakfast Seminar Series on 7 and 8 May will give
an insight into New Zealand’s energy strategy by Consulting Engineer, the entertaining and controversial Bryan Leyland
MSc, FIET, FIMechE, FIPENZ, MRSNZ. The focus is on powering our future towards a sustainable low emissions energy
system, and asks whether it will give us a reliable and economic supply of electricity. Bryan’s bio is a fascinating
read at: http://homepage.mac.com/bryanleyland/Personal6.html.”
Among the wide range of exhibitors with exciting technology on show at EMEX 2008 is Grossman Agencies, says General
Manager Mark Holland.
“We’re running an interactive stand where visitors can see our equipment in operation. Among the products will be
Jun-Air Silent Compressors. They’re imported directly from Denmark and offer European quality and design in both oil and
oil-less ranges. The oil lubricated range uses food grade oils making it ideal dental and medical applications. The
oil-less range is ideal for use with oxygen therapy and other applications such as air brushing. We’ll also be operating
Nitto-manufactured Atra-Ace Mag Based Drills with state-of-the-art electronics at a great market price. Visitors will
also see Wekador Screw Driver Bits and Far agency European-quality Rivetor Guns, Threaded Inserts and Threaded Insert
Tools.”
Sato New Zealand is also exhibiting great new product, says Marketing Manager Kerry Langley.
"Label and Track is an extremely significant product for the New Zealand manufacturing environment, primarily because it
will enable New Zealand companies the ability to afford highly scaleable traceability within their operations that was
previously cost prohibitive. This level of traceability can aid in satisfying requirements for access to foreign
markets, increase operational efficiency and streamline warehousing activity to the extent that it has notable impact on
the all important bottom line."
Joanne Jennings, General Manager of Iscar Pacific says that visitors will see a New Zealand first at their stand.
“We’re showing a single insert dispensing system that is guaranteed to save at least 20% of your production costs. This
unit was developed specifically for the New Zealand workshop environment and is proving extremely popular not only here,
but overseas as well. Manufactured in New Zealand, the Toolport has the ability to automatically re-order and track
insert usage. The Toolport is the brainchild of Nathan Stronge, owner of Iscar Pacific, and an example of seeing a need
and supplying a solution. This year, the company celebrates 25 years of serving the engineering industry of New Zealand.
Come and visit the stand and see for yourself what commitment to service really means.”
“While EMEX is first and foremost a tool designed to help visitors find solutions to their business problems, a bit of
fun never hurt,” says Rochelle Gray.
“A real attraction at EMEX 2008 is PRO-Motion. This fantastic experience uses a powerful computer to link audio and
visuals with synchronized motion. That’s technology that can have many important uses in many industries. In this case,
it’s been applied to one the most technologically-advanced sports in the world – motor sport. Every bump, turn, gear
change and collision is felt – in real time – using powerful actuators at the base of the racing seat. Even the G-forces
of cornering are replicated. The result is an incredibly realistic gaming experience.
“EMEX Visitors will get the chance to feel the thrill of the track. There’ll be heats of the EMEX Techno Game every
fifteen minutes, and the winner of each heat will get a free ride on the PRO Motion Simulator. This really is as close
as you get to the real thing. You’ll feel the car shudder as you fire up the engine. Click it into first and ease out
onto the track. Open the throttle and feel the tail kick out as you lose traction for a second. Up through the gears and
suddenly you are flying down the main straight. The surround sound is incredible and three huge monitors give you
peripheral vision, putting you right in the action. Into the first corner. You feel the seat tilt under braking and
vibrate as your tyres clip the rumble strips. This is a machine that’s almost alive. Bumps in the track are really
there. Nudge an opponent and you will both know about it. Your adrenaline kicks in. Will it give you an edge? It’s a
great thrill!”
While visitors will see lots that’s new, EMEX itself is embracing innovation before the show even starts.
“It’s a bit sexy but it’s all fun,” says Rochelle, talking about the edgy EMEX engineering obstacle game. “There are
four video questions asked by a very attractive woman. Each correct answer rolls a ball through another obstacle. It
must also generate some friction heat because she takes an item of clothing off as well! Check the game out at
emex.co.nz – and meet the fine lady herself in person at the show!”
Entry to EMEX 2008 is free for those who pre-register online, but is limited to qualified industry professionals. EMEX
opens Tuesday 6 May at 10am at Auckland’s ASB Showgrounds and closes at 5pm on May 8.
ends