News release, 17 December 2007
The NewsRelease Co. introduces flat fee PR for small-to-medium-sized businesses
Specialist news release writing service the NewsRelease Co. is introducing a flat fee structure of $199 + gst for an
innovative news release writing service, providing a low-cost alternative for businesses seeking a public relations
service and media coverage.
The NewsRelease Co. director Jillian Talbot, who already has a successful high-end public relations company, says the
idea for the NewsRelease Co. came after several small to medium sized businesses (SMEs) approached her looking for
public relations, or PR services.
“These SME companies had previously been unable to secure the services of a public relations agency because of the
expense involved. The NewsRelease Co. fills that gap by providing a low-cost, streamlined, news release writing service
at a flat fee. News releases are written by former journalists so the news releases sent to the media include a credible
angle and hard hitting quotes. “
News releases are also referred to as “media releases” and “press releases” and are written by companies seeking to
provide information to the media, clients or staff about latest company developments.
The service can be purchased online at www.thenewsreleaseco.co.nz or by calling 0508 FOR NEWS. Once the purchase is
made, a former reporter and professional writer will ring the client, source an angle, write the company story and
provide the news release to the client for review. This news release can then be sent to the media, posted on the
company website under the news section, or sent to staff and customers.
“Companies can also put their news releases into their company newsletter or send them to staff to update them on new
company developments particularly if they have news such as achieving record sales that month, or progressing on a new
innovative product,” Ms Talbot says.
Other possible stories include the opening of new branch offices, recent management changes and export expansion
overseas.
“Our news releases are written by former journalists, for journalists with angles, quotes and background information
written in a way which the media understands. That means if the journalist wants to write the story from that point on
the news release will provide the backbone of the information they need.”
“Today the media are strapped for time when compiling news stories. The least a company can do is provide reporters with
basic information that will help reduce their workload and allow them to better identify whether the story is news for
them on the day,” Ms Talbot says.
The NewsRelease Co. not only writes news releases but can also send then to targeted media audiences via its
distribution list, on request. “This is public relations in its most basic form, using the most effect method via news
releases at a flat free, with no hidden surprises.”
ENDS