MEDIA STATEMENT
FOR RELEASE 21 MARCH 2007
New Zealand owned and operated company, Premier Hospitality, has been awarded the exclusive corporate hospitality
contract by the New Zealand Rugby Union (NZRU) for the delivery of domestic hospitality for all All Blacks Tests held in
New Zealand over the next 3 years (2007 – 2009).
The appointment follows a comprehensive and rigorous NZRU tender evaluation and selection process and is arguably the
most prestigious hospitality appointment in sport in New Zealand.
Ian Fraser, Managing Director of Premier Hospitality said: “Everyone at Premier Hospitality is excited and delighted
with the NZRU’s decision to award us this prestigious contract. We have an existing strong relationship with the NZRU
having managed hospitality for the 2005 DHL New Zealand Lions Series and worked with the NZRU on various hospitality
projects, both in New Zealand and offshore. This appointment reflects their certainty of our credentials and a
collective desire to continue the successful partnership that already exists between both organisations.”
“The proposal we put forward to the NZRU was designed to demonstrate our operational and management competency as well
as our ability to think laterally and creatively. We offered a wealth of experience gained both in the rugby hospitality
markets and in the wider commercial arena, and were able to demonstrate extensive organisational capability and
expertise.”
NZRU Deputy Chief Executive Steve Tew said: “Having worked through a rigorous tender process, the NZRU is delighted with
Premier Hospitality’s appointment. Premier Hospitality was awarded the contract because they demonstrated, without
doubt, that they could meet the service delivery standards of the NZRU. Additionally, they demonstrated a profound
understanding of the significance of protecting and upholding New Zealand’s rugby reputation, both locally and
internationally – and this was evident throughout their proposal.”
The appointment will see Premier Hospitality organising, marketing, selling and delivering an extensive range of
corporate hospitality to all All Blacks Test matches in New Zealand for 2007 – 2009 on behalf of the NZRU.
Premier Hospitality is part of the BrandAdvantage Worldwide Network and is a 100% New Zealand owned business. Premier
Hospitality services major multinational clients in their hospitality programmes. Previous projects include the recent
corporate hospitality for the A1 Grand Prix in Taupo in January, the Club NAB (National Australia Bank) programme which
is considered the single biggest hospitality offering around the Commonwealth Games with 25,000 corporates present for
the VIP Programme. America's Cup projects and Sydney Olympics in 2000.
Premier Hospitality has recently been appointed to manage corporate hospitality for the New Zealand Metropolitan
Trotting Cup for Christchurch Cup Week as well as managing all corporate hospitality for Air New Zealand Fashion Week.
ENDS
www.premierhospitality.co.nz