7 March 2007
Lowe New Zealand said today it would not contest the NZ Lotteries pitch, an account it has held for 3 years.
Managing Director Cameron Harland said "Obviously we are incredibly proud of the work and business results we have
achieved with NZ Lotteries. Highlights include our contribution in turning around several years of decline and the
launch of Big Wednesday.
We are disappointed that our relationship will be coming to end, but we have taken the decision based upon a clear
understanding that Lotteries are committed to a change."
He said that while the agency was disappointed, it was focusing on continuing the strong growth it had experienced over
recent years.
ENDS